Product placement has been a vital part of movies for decades, but it's never been handled quite like it was in Chile back in the 2000s during a TV airing of Star Wars.
Rather than cut the movie to a commercial—like, you know, normal people would—beer company Cerveza Cristal instead edited their beer into scenes in the movie.
The results, which resurfaced on X, aka Twitter, are as hilariously weird as they are sound. See one of the moments below, edited into the scene when Luke Skywalker first meets Obi-Wan Kenobi. We promise you are truly not ready for what you are about to see.
Around 2003 in Chile, when the original trilogy of Star Wars began airing on television there, they did this funny thing to avoid cutting to commercial breaks. They stitched the commercials into the films themselves. Here is one of them, with the English dub added in.— (@)
That Cerveza Cristal jingle should just be a part of Star Wars forever from now on, as a tribute to what is absolutely inarguably the funniest thing to ever air on television anywhere in the world.
Except for this moment from Return of the Jedi where Palpatine enjoys a cool Cerveza Cristal before, you know, dying (temporarily anyway).
It may sound hard to believe, but these absurd ads won an at award at the prestigious Cannes International Advertising Festival. Which just makes the whole thing even more hilarious.
Anyway, obviously this immediately turned into a meme on Twitter. Of course, people edited Cerveza Cristal into myriad other Star Wars cinematic universe references.
But they didn't stop there. They edited it into basically every classic film of the last 50 years, like Ghostbusters.
(Personally, I'd have done "no Dana, only CERVEZA CRISTAL!" but that's just me.)
And Indiana Jones and the Temple of Cristal—er, Doom, rather.
And The Godfather.
And Seven.
And Pulp Fiction.
And even A Goofy Movie.
You know, most of the time the internet is a nightmare, but every now and then it justifies its existence with something truly beautiful. Thanks Internet! And Cerveza Cristal, of course.
@jaketapoer/Bluesky
