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Ye Announces He 'Lost Two Billion Dollars In One Day' On Instagram–And People Aren't Mad About It

Adidas, Tj Maxx and Gap all cut ties with the rapper turned designer after a raft of antisemitic comments.

Angela Weiss/AFP/Getty Images

Rapper, designer and rumored 2024 presidential candidate Ye returned to Instagram Thursday morning, shortly after he was escorted out of the Sketchers headquarters and amid several businesses severing ties with him over his antisemtic comments.

Ye directed his post at Ari Emanuel, the CEO of entertainment and media agency Endeavor who had earlier penned an op-ed in the Financial Times in which he stated "those who continue to do business with West are giving his misguided hate an audience."

Ye revealed he'd lost two billion dollars in a single day "and I'm still alive."

He added:

"This is love speech."
"I still love you."
"God still loves you."
"The money is not who I am."
"The people is who I am."

You can see his post below.

Earlier, Adidas announced it was ending its $1.5 billion deal with Ye. Additionally, TJX Companies, which owns department stores and TJ Maxx, and Gap said they would no longer sell Ye's apparel.

The losses were significant enough that Forbesreported this week that Ye had lost $400 million as of Wednesday, October 26, and that he'd been knocked off Forbes' billionaires list.

But no one feels particularly sorry for Ye, and his actions have continued to inspire significant criticism.

Ye received backlash after White Lives Matter shirts—including ones worn by Ye and Candace Owens—were unveiled during his YZY Paris Fashion Week show. As a result, Ye went on several misogynoir and antisemitic rants and was accused of anti-Blackness by community activists.

Instagram locked Ye out of his account after he posted an antisemitic conspiracy theory in screenshots of text messages with Sean "Diddy" Combs.

In response, Ye returned to Twitter after a long hiatus to accuse Meta CEO Mark Zuckerberg of personally locking him out of his account after Instagram announced it locked him out for posts that violated its policies. Ye also tweeted he'd go "death con 3 ON JEWISH PEOPLE," prompting media attention and further accusations of antisemitism.

News outlets later reported Ye made several conspiratorial, racist and antisemitic statements during unaired segments of an interview he had with Fox News personality Tucker Carlson, including a claim Planned Parenthood founder Margaret Sanger created the organization “with the KKK [Ku Klux Klan] to control the Jew population.”