Mark Zuckerberg Roasted After People Spot Oddly-Placed Bottle Of BBQ Sauce In 'Meta' Presentation
You may have heard Facebook CEO Mark Zuckerberg's big announcement last week he is rebranding his social media company, shifting its focus toward the so-called "metaverse" and renaming it Meta.
Given all the controversy around Facebook at the moment, it may seem like a strange time to launch a rebrand.
But not as strange as the random bottle of Sweet Baby Ray's Barbecue Sauce just sitting in the background of his Meta launch video.
sweet baby rays book holder. SWEET BABY RAYS BOOK HOLDER. pic.twitter.com/w9vD90xgvT
— Ryan Mac 🙃 (@RMac18) October 28, 2021
For many eagle-eyed people on the internet, the BBQ sauce bottle upstaged Zuckerberg's actual presentation about the Meta rebrand, which will see the company formerly known as Facebook focus on the metaverse--basically the internet in 3D, accessed by things like virtual reality headsets and augmented reality glasses.
If that sounds unappealing and low-key dystopian to you, you're certainly not alone--Zuckerberg's announcement wasn't exactly warmly received.
But the BBQ sauce bottle really took things to absurd new heights. After all, this was a video presenting the rebrand of a $900 billion-dollar company--not, say, one of the weird conspiracy theory videos that have become Facebook's mainstay in recent years. You'd think Zuck would be a bit more careful!
It turns out the BBQ sauce was there as a self-deprecating reference to Zuck's Facebook Live launch in 2015, during which he cooked a strangely large amount of meat on a Big Green Egg grill while name-checking Sweet Baby Ray's Barbecue Sauce--and was roasted to a crisp, so to speak, for the weirdness of it all.
But even to those that got the reference, the BBQ sauce Easter egg struck people as just another example of how Zuckerberg often seems... well, just a little bit off. Remember that whole sunscreen thing? Or that Fourth of July video?
Zuck's had so many strange moments that jokes about him maybe being an alien or a cyborg are basically part of the very fabric of the internet. So naturally this whole BBQ sauce thing had Twitter throwing Zuck on the Big Green Egg with the quickness.
You know in stories where aliens are trying to pass for humans but they get things off just a little bit?
Here is Mark Zuckerberg using Sweet Baby Ray's BBQ sauce as a bookend. pic.twitter.com/xpZRDhchYo
— Aubry Andrews (@AubryAndrews) October 28, 2021
Zuck is just like us! Sauce on the living room shelf pic.twitter.com/nq0QdWISzN
— Anthony Miale (@anferno) October 28, 2021
According to all the data Zuckerberg has on humans, a perfectly-curated shelf involves a bunch of fake books from Hobby Lobby and an unopened bottle of BBQ sauce. pic.twitter.com/qTlWA04pYC
— Fifty Shades of Whey (@davenewworld_2) October 29, 2021
Today I learned Mark Zuckerberg uses BBQ sauce as a bookend pic.twitter.com/NCLVXAqdzY
— Vax Merstappen (@JC_in_Calgary) October 28, 2021
Mark Zuckerberg: Get me something that humans like so people don't think I am a robot.
Assistant: Here is a bottle of Sweet Baby Ray's BBQ Sauce.
Mark Zuckerberg: Great! Put that on my bookshelf so I look like a common man. pic.twitter.com/wqh4rswmZR
— Wickedshrapnel (@wickedshrapnel) October 28, 2021
Why are people confused about the Mark Zuckerberg barbecue sauce thing? Like, should we really expect him to know what to do with human food products?
— Jonah Sandford, but a spookier version (@JonahMSandford) October 30, 2021
Zuckerberg is such a mutant he thinks liking bbq sauce is a personality
— Ken Klippenstein (@kenklippenstein) October 28, 2021
"What can I casually leave laying around the house to look less lizard people-y?...perfect! Humans love BBQ!"
-Mark Zuckerberg, probably pic.twitter.com/xg95Nqv49u
— Alexxx (@Alexxx_Wolfe) October 30, 2021
Zuckerberg has BBQ sauce on display with his books, as a normal human does. #FacebookConnect#OculusConnectpic.twitter.com/FFj4jU9Kgr
— VR Viking (@TheVRViking) October 28, 2021
Sweet Baby Rays is good. He's trying to be a human. He doesn't know it goes on the food. https://t.co/pdEyLL58Jw
— Tim Dillon (@TimJDillon) October 28, 2021
While the rebrand announcement gave Facebook's stock price a modest rise at the end of last week, it gave a huge jolt to the price of a Canadian meme company called Meta Materials after buyers confused it for Facebook's new brand. The BBQ sauce isn't the only awkward thing about Meta, it seems.