MAGA Now Calling For Walmart Boycott After Heiress Funds Ad Promoting Anti-Trump Protests

MAGA fans are boycotting Walmart after Christy Walton, one of the retail giant's heirs, took out a full-page ad in The New York Times promoting the “No Kings” protests planned against President Donald Trump's military parade.

Walton, who is worth an estimated $19.3 billion and ranks among the wealthiest women in the U.S., urged critics of Trump to "mobilize" against the parade—echoing a similar message she shared in a New York Times ad back in March.

The ad opens with the phrase “No Kings,” a nod to the political organization helping coordinate hundreds of anti-Trump protests across the country this Saturday.

The ad outlines eight principles Walton supports, including caring for “veterans and children” and standing firm “against the aggression of dictators.”

It concludes with a pointed message:

“We are the people of the United States of America. The honor, dignity, and integrity of our country are not for sale. Our government is of the people, for the people, by the people."

You can see the ad below.

Kerry Dolan/Forbes

A person familiar with Walton’s thinking, speaking on the condition of anonymity, described the nationwide ad as a “personal message” encouraging Americans to engage “peacefully and civically” in the upcoming weekend’s events:

“Her message promotes peaceful dialogue and the sharing of diverse views and voices. She condemns violence in all forms and continues to emphasize the importance of listening to one another.”

Florida Republican Representative Ana Paulina Luna lashed out at Walton over the ad in a post on X, writing:

"Looks like the Walmart dynasty is big mad about China Tariffs."

You can see her post below.

The far-right account Libs of Chicago also criticized Walton, writing:

"Sort of ironic isn’t it? A Walton married a socialist. If there was ever a time to boycott Walmart, it’s now."

You can see the post below.

The calls for a boycott were swiftly mocked online.

Far-right conspiracy theorist Laura Loomer also claimed to have coordinated with Walmart on a statement, noting that Walmart said Walton's ad is "in no way connected to or endorsed by Walmart."

Loomer said, in part:

"I was able to get to this ad that was published by Walmart heiress Christy Walton in front of @Walmart ’s executives today. I explained to them and their representatives the need to condemn the actions of Christy and her ad that is promoting radical leftist protests in the US by inciting violence against @realDonaldTrump."

"I’d like to add that Walmart was very receptive when their executives were contacted with my concerns and they didn’t push back when I said a statement would need to be made TODAY. I am glad Walmart took this opportunity to distance themselves from Christy Walton’s anti-Trump multi-city ad and to condemn political violence."

You can see her post below.

But others praised Walton's move.

While Walton hasn’t publicly criticized Trump directly, she reportedly co-hosted a fundraiser for his Democratic opponent, former Vice President Kamala Harris, in Jackson Hole, Wyoming, last September.

According to Federal Election Commission data reviewed by Forbes, she contributed more than $700,000 in political donations last year. That includes $100,000 to WelcomePAC, which aims to help Democrats connect with “mainstream Americans,” and $200,000 to The Lincoln Project, a “pro-democracy” political action committee founded by former conservatives.