They've been "America's favorite cookie" or ages, but it looks like they're gunning to be China's favorite too!
When you've been around for over 100 years like Oreos, you've got to find ways to keep people guessing and renew their interest in your product. That's called capitalism, kids!
And the folks at Oreo have pretty much gotten this down to a science, releasing new "blink and you'll miss em" limited edition iterations of the classic sandwich cookie every year. By now there's been tons of them, from "Birthday Cake" to "Peeps," and, of course, "Pumpkin Spice," a flavoring that thus far has never met a product it couldn't get trending on Twitter. With all these wild flavors, Oreo's parent company Mondelez has developed a finely honed talent for keeping social media lit up with talk about its weird and wonderful 106-year-old cookie.
But this? This is … well, this is a whole 'nother: On August 21, Mondelez introduced their two most … let's go with "inventive" flavors yet: Hot Chicken Wing and Wasabi.
So, um… yum? I guess?
I must admit, I am intrigued by the concept of "salty and spicy" flavors "you never knew" could be in an Oreo, as the company described them. Sadly, if you're a glutton for punishment curious soul like me and want to grab a pack for yourself, first of all what is wrong with you grab your passport: they're blessedly unfortunately only available in China.
But while adventurous sorts like us are intrigued, the internet is mostly... well, I don't think mortified is too strong a word here?
NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO https://t.co/9gvAJq7sLQ— Troy Diggs (@Troy Diggs) 1535091634.0
https://t.co/pGIKJdT0Sp— Nerd Girl Says (@Nerd Girl Says) 1535404943.0
What in the name of taste buds?!? Just stop now Oreo, you have gone too far this time https://t.co/NiGAfyl5MC— David McAvoy (@David McAvoy) 1535071852.0
@MDLZ @Oreo https://t.co/LYWfJvWaXC— Josh Fields (@Josh Fields) 1535389836.0
@MDLZ @Oreo https://t.co/BMGLtTOP7x— That Robert (@That Robert) 1535408325.0
And some even got a little, um, heated
And yet, they did not bring back the S'Moreo this summer. Hot Chicken Wing and Wasabi. Man, fuck you guys, Oreo. Y'… https://t.co/1zaa4QEDRR— John Lam (@John Lam) 1535382900.0
(See what I did there? Hot chicken wing, Wasabi, heated? Thank you.)
But others couldn't help but respect the game:
Oreo just upped their cookie filling prank game https://t.co/efyl6FQDVK— les ❁ im tired (@les ❁ im tired) 1535133538.0
But not everyone was quite so firmly against this:
@amnewsboy Omg gimme dat wasabi— Josh Tiberius Meeks (@Josh Tiberius Meeks) 1535091675.0
@amnewsboy I'm down for the chicken wing one... #noshame https://t.co/Jt2GW74CdR— Emily Kaufmann (@Emily Kaufmann) 1535092442.0
Hot chicken wing Oreo: Oh hells no! Wasabi: ehhhhhhh, I’m willing to try it. https://t.co/GL2akrZnav— ℝ𝕒𝕤𝕙𝕠𝕟𝕒 (@ℝ𝕒𝕤𝕙𝕠𝕟𝕒) 1535381679.0
WHY ARE THESE ONLY AVAILABLE IN CHINA!!?!?!? https://t.co/MSqScb9k4I— Joe Ovies (@Joe Ovies) 1535392623.0
Guess there's a market for these monstrosities innovative spins on a classic after all!
H/T Fortune, Chicago Tribune