Skip to content

Philadelphia Crossing Guard Goes To Town On Ice Cream Cone While Describing Truck Crash On TV—And Becomes An Instant Icon

Search AI Powered
Human content, AI powered search.

Latest Stories

Fashion Brand Called Out For 'Body Positivity' Campaign That Features Almost All Skinny Models

Fashion Nova models in 2 piece swimsuits
Fashion Nova

Fashion Nova shared their new 'body positivity' campaign on Instagram—but people couldn't help but notice the models featured all basically look the same size.

Koh Mochizuki
By Koh MochizukiJun 10, 2024
Koh Mochizuki

Koh Mochizuki is a Los Angeles based actor whose work has been spotted anywhere from Broadway stages to Saturday Night Live.

He received his B.A. in English literature and is fluent in Japanese.

In addition to being a neophyte photographer, he is a huge Disney aficionado and is determined to conquer all Disney parks in the world to publish a photographic chronicle one day. Mickey goals.

Instagram: kohster Twitter: @kohster1 Flickr: nyckmo

See Full Bio

A fashion company was slammed for misusing the term "body positivity" for its latest ad campaign featuring models that don't exactly fit the description.

Fashion Nova is a fast fashion retail company that started in Los Angeles and whose success relies on affiliate marketing on social media sites like Instagram.

In advance of summer's beach season, the brand recently posted a carousel of photos touting their latest swimwear, worn by female models within the same range of body types.

"Breaking News," the fashion line teased in the headline of the first slide, adding:

"Fashion Nova's body positivity campaigns are going viral."

The sizzling campaigns went viral all right, but not the way Fashion Nova had planned.



Buzzfeed noted that the main image used for the "body positivity" campaign featured the "Aubrie Gems 2 Piece Bikini" ranging from XS to XL.

According to Fashion Nova's swimwear + lingerie size guide, the XS to XL size range was the equivalent of 32A to 40D, which does not constitute a plus size.

Fashion Nova

The outlet also pointed to an article reminding readers that the average American woman today wears a size 16 to 18 and asking why, in many cases, a size 16 and above is referred to as a plus size.

And while the largest model in the post was seen sporting 1X in two different bikini styles, those specific pieces she was modeling were only available for sale in sizes XS to XL on Fashion Nova's website.

Here is a screenshot from the post of the model wearing the orange "She Sells Seashells 2 Piece Bikini" in a 1X.

fashionnova/Instagram

Here are the available sizes on the website, indicating there is no size above an XL.

Fashion Nova

Buzzfeed staff writer Natasha Jokic wrote:

"As someone whose clothing size fluctuates between straight and plus sizes, I cannot emphasize enough how frequently brands will use images of bigger models in their campaigns just to have comparatively few plus-size options available."

They added:

"Fashion Nova does offer some clothes in a 3X, but it totals to around three pages of clothing...— a drop in the ocean for the fast fashion brand."

Consumers seeing Fashion Nova's ad wondered where the representation they were touting was in its digital catalog.

fashionova/Instagram

fashionova/Instagram

The Shade Room Instagram account shared Fashion Nova's post where the brand was slammed for its deceptive advertising.

@theshaderoom/Instagram

@theshaderoom/Instagram

@theshaderoom/Instagram

@theshaderoom/Instagram

@theshaderoom/Instagram

@theshaderoom/Instagram

@theshaderoom/Instagram


@theshaderoom/Instagram

Some users noticed other missed opportunities.

@theshaderoom/Instagram

@theshaderoom/Instagram

@theshaderoom/Instagram

@theshaderoom/Instagram

@theshaderoom/Instagram


Fashion still has a ways to go for everyone to feel seen and represented.

Let's do better.

Latest News

Steve Roth
Zohran Mamdani

Billionaire Real Estate Mogul Slammed After Claiming That Calls To 'Tax The Rich' Are Akin To Using Racial Slurs

Screenshot of Donald Trump
Donald Trump

Trump Was Just Asked About The Status Of The Hantavirus—And His Response Is Giving People Serious Déjà Vu

Barack Obama; Stephen Colbert
Donald Trump

Barack Obama Just Threw Some Epic Shade At Trump While Remarking On How Stephen Colbert Would Fare As President

Donald Trump
Viral Post

Photo Of Trump's Bruised Hands Both Caked In Heavy Makeup Goes Viral—And People Have Questions

More from Trending

Donald Trump holding photos of White House ballroom
Salwan Georges/The Washington Post via Getty Images

CNN Just Used A Hilarious Poll To Show Just How Unpopular Trump's Ballroom Is—And We're Cackling

After President Donald Trump claimed that his new White House ballroom is "very popular" with the American public, CNN shared a hilariously shady poll that gets to the truth of the matter.

Last year, Trump ordered the demolition of the entire East Wing to make way for a 90,000 square-foot ballroom that will dwarf the size of the White House itself, sparking alarm from historical preservationists and the public alike.

Keep ReadingShow less
Screenshots from @devynnehaddoxx's TikTok video
@devynnehaddoxx/TikTok

Woman In Labor Times How Long Her Husband Takes To Poop To See If She Can Push Their Baby Out Faster In Hilarious Viral Video

It's well-known across the internet that it takes forever for men to use the restroom. For dads especially, in the time it takes them to poop, when they return to the house, their kids will have aged seven years, and their baby will have learned to walk.

These are jokes, of course, but it's an internet consensus that men spend a really long time on the porcelain throne.

Keep ReadingShow less
David Letterman (left) has continued defending Stephen Colbert (right) as CBS faces backlash over canceling The Late Show.
Kevin Winter/Getty Images; Gilbert Carrasquillo/GC Images

David Letterman Rips 'Lying Weasels' At CBS For Claiming Colbert Was Canceled For Financial Reasons In Epic Takedown

David Letterman isn’t staying quiet about CBS canceling The Late Show with Stephen Colbert. As Colbert’s run comes to an end later this month, the former late-night host is publicly challenging the network’s claim that the decision was purely financial.

Letterman, who hosted The Late Show from 1993 until stepping down in 2015, addressed the controversy during a new interview with New York Times journalist Jason Zinoman.

Keep ReadingShow less
Antonia Eastwood; Gemma Monk
Antonia Eastwood/MSN; Cover Images

Woman Speaks Out After Prison Sentence To Reveal What Led Her To Hurl Black Paint At Sister-In-Law On Her Wedding Day

In early 2024, 49-year-old Antonia Eastwood married Ashley Monk after about five months of dating. During the ceremony, Antonia tripped while walking down the aisle.

Antonia and Ashley were both suspicious that she did not trip accidentally and that Ashley's sister, Gemma, actually tripped her. Gemma and Antonia were not close, and the couple also believed that Gemma might be jealous that they were marrying after five months, though she'd been with her childhood sweetheart for 20 years without tying the knot.

Keep ReadingShow less
Billie Eilish on 'Good Hang'
Good Hang with Amy Poehler/YouTube

Billie Eilish's Refreshingly Blunt Take On Aging And 'Botched' Plastic Surgery Has Fans Nodding Hard

You know what they say: the grass is greener on the other side. Most people want something that they don't have.

While many people right now are fixated on appearing younger than their age, Billie Eilish—who already looks younger than her age—is looking forward to what comes next.

Keep ReadingShow less