People Break Down The Worst Corporate Marketing And PR Disasters Ever

Gerard Ratner's Jewelry Woes

"Gerald Ratner called his own company’s (jeweler) products 'crap' and said that, 'a prawn sandwich would last longer' than their earrings at a conference."

"The company’s value fell by 500 million euros, and he had to resign."

- Onion_Heart

Bringing Back Spam

​"Back in the 90s, Hormel Foods went on a Cease and Desist spree against anyone who was making jokes about Spam because they felt the brand had been damaged and needed to be rebuilt."

"The last straw was when they threatened to sue Jim Henson Studios over the character Spa'am in 'Muppet Treasure Island.' That turned people against them pretty quickly. It turns out that if you want to rebuild your brand in the public eye, suing one of the most beloved entertainment franchises of two generations was a bad way to go about it."

"Eventually, they dropped all the cease and desist stuff and changed their marketing strategy, instead deciding to lean into it and proclaiming that there are always going to be jokes about Spam, so they might as well be in on them."

- weirdoldhobo1978

Complacency Over Competitiveness

"Blackberry thinking that they are the top in the mobile market so they didn't need to innovate to compete with those new iPhone things from Apple."

- TechyDad

Poor Translations

"Supposedly years ago, there was a Pepsi slogan, 'Come Alive with Pepsi,' that was mistranslated in Chinese as, 'Pepsi Brings Your Ancestors Back from the Dead.'"

- xain_the_id**t

Not Welcome in Canada

"Target's expansion into Canada. It collapsed in two years and cost seven billion dollars."

- USSMarauder

"I still remember how annoyed my town was when our Zellers (what Canada had before Target) was closed down because Target was rolling into Canada. In the time it took for them to renovate the two-story mall location and convert it to a Target, THEY PULLED OUT OF CANADA."

"So for about a year, we lost our only Zellers location and we didn't even get a chance to experience it as a Target because they went t*ts up before it had a chance to open."

- sillyslambo

The Thing That Could Have Given Them an Edge...

"Sears dominated the mail order industry for over a century with their catalog. In 1993, they decided that mail order was on the decline and discontinued the catalog. Less than a year later, Jeff Bezos would found Amazon."

- BlueRFR3100

The Osborne Effect

"Have you heard of the Osborne Effect?"

"The company in 1981 had one of the first home computers on the market, it sounded fantastic and everything. At the launch, CEO said the next version will be so much better... So everyone decided, Why buy this version if the next version will be better? We'll wait for V2."

"So V1 sold terribly, the company folded, and there was no V2."

- BIllyBrooks

If Kodak Could See the Internet Now...

"Kodak shunning digital photography... Yeah..."

- uvaspina1

Inappropriate Trends

"Digiorno trying to make the hashtag 'Why I Stayed' be about making pizza at home."

- Kira82

"Reminds me of the whole Bud Light 'Up For Whatever' fiasco."

- The_ChwatBot

The 349 Incident

"The Pepsi Number Fever promotion in the Philippines went really terribly! They basically never recovered in the market there. It’s really interesting actually!"

- Londonbreakdown

"'Pepsi Number Fever, also known as the 349 incident, was a promotion held by PepsiCo in the Philippines in 1992, which led to riots and the deaths of at least five people.'"

"That's the first sentence, oh my god, I don't know why this is so funny to me but I'm going to h**l."

- onaraynaafternoon

Who is Max?

"Here’s one happening right now: HBO is rebranding as 'Max.'"

"HBO is a premium brand with decades of quality programming behind it."

"Max is generic, vague, and makes me think of softcore."

- watchingsongsDL

"It makes me think of Cinemax more than HBO, which, what?"

- EverywhereINowhere

Hoover Flights

"I can't believe the Hoover flights to America promotion from the early '90s hasn't come up yet."

"They offered a pair of return flights to America worth £600 if you spent £100 or more on their stuff."

"As it turned out, people thought £100 for a return flight with a free vacuum cleaner was a h**l of a deal, and it was a disaster that cost the company millions."

- Tim6181

Empty Promises

"Celebrities singing 'Imagine' at the beginning of the pandemic."

- KickMinaj

"'We're all in this together,' said by some idiot celebrities in their multi-million dollar mansions."

- eddyathome

Wizards of the Coast

"'Wizards of the Coast' and the open gaming license earlier this year."

"Worst handling I've seen. Literally caused dozens if not hundreds of companies to pull away from creating content for the company to making new games that will directly compete with them while alienating their fans at the same time."

- Konocti

Embrace the Tech

"Nokia, once the biggest phone company in the world, failed to move with the times and switch to Android/smartphones."

- bent_eye

It's crazy to think of how successful and large some of these companies once were before serious corporate blunders, or how hard they've had to work to come back from those blunders.

It just goes to show that some mistakes have a way of sticking around and make it really hard for people to move on.