J&B, a whiskey company, recently moved viewers to tears with its holiday commercial centered on accepting transgender people.
The Spanish commercial features an older individual using their wife's lipstick at first before furtively assembling their own makeup kit and hiding in a bathroom to apply their entire face. Although already heartwarming, the Christmas commercial gets sweeter as it goes along as we witness the person become more accepting of themselves.
Their transgender granddaughter, who is originally introduced as Alvaro but whom they quickly recognize as a kindred soul, shows up toward the end of the dialog-free advertisement and they share their makeup with her.
Alvaro's real name, Ana, comes on the screen as they both make their way back outside to the rest of the family, and what transpires is a lovely moment of acceptance.
She, un cuento de J&Byoutu.be
People got a bit choked up, to say the least.
\u201cOh my! This ad had me in tears! This is the grandfather every trans kid wishes they had.\u201d— Natalie (she/her) \ud83c\udff3\ufe0f\u200d\u26a7\ufe0f (@Natalie (she/her) \ud83c\udff3\ufe0f\u200d\u26a7\ufe0f) 1670875580
\u201c@reallorraine @TVMarv Oh gosh. Tears on a Monday morning. Who says the arts don\u2019t matter\u201d— Lorraine (@Lorraine) 1670221763
\u201c@reallorraine @JaneyGodley So moving. Hard to watch through the tears. Wonderful.\u201d— Lorraine (@Lorraine) 1670221763
\u201c@reallorraine I have tears in my eyes watching that advert. So loving. X\u201d— Lorraine (@Lorraine) 1670221763
\u201c@ImIncorrigible Crickey, I've got grit in my eye again\u201d— @ImIncorrigible@mastodon.social (@@ImIncorrigible@mastodon.social) 1670175384
\u201c@ImIncorrigible Oh my word I have to stop peeling those onions. I'm not crying really I'm not. What an absolute Beauty of an ad. xx\u201d— @ImIncorrigible@mastodon.social (@@ImIncorrigible@mastodon.social) 1670175384
One person commented about her own family's story.
\u201c@ImIncorrigible I just started crying so hard at the end!! My eldest child is a trans woman and never felt free to show it/ express it until leaving the her fathers house.\u201d— @ImIncorrigible@mastodon.social (@@ImIncorrigible@mastodon.social) 1670175384
Many others added in they appreciate the message of the commercial, even if it is ultimately a commercial about whiskey.
\u201c@ImIncorrigible You would need a heart of stone not to be moved by that add. Really moving. \ud83d\udc9a\u201d— @ImIncorrigible@mastodon.social (@@ImIncorrigible@mastodon.social) 1670175384
\u201c@ImIncorrigible I'm drinking J&B this Christmas... Beautiful advert - a challenge you not to cry. X\u201d— @ImIncorrigible@mastodon.social (@@ImIncorrigible@mastodon.social) 1670175384
\u201c\ud83e\udd7a good grandparent\u201d— Jade (Santa's Full-Sized Helper) (@Jade (Santa's Full-Sized Helper)) 1670860758
\u201cTerrible whisky, gorgeous ad.\u201d— Kilian Doyle (@Kilian Doyle) 1670409667
Christmas commercials can often be a time for artistic creativity and love, so perhaps there will be more like this going forward.
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Proud Katrina Kaif GIF by Priya 
The Fresh Prince Of Bel Air Reaction GIF 
Happy Vegetables GIF by PlayKids