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U.S. Department Of Labor Debuts New Slogan That Is Direct Ripoff Of Famous Nazi Phrase

Donald Trump banner on Department of Labor building
Chip Somodevilla/Getty Images

The U.S. Department of Labor is facing backlash with a new video proclaiming, "One Homeland. One People. One Heritage."—and people can't help but notice the direct parallels to a famous Nazi slogan.

People are noticing direct parallels to a famous Nazi slogan after Trump's Department of Labor (DOL) shared a new video proclaiming, "One Homeland. One People. One Heritage."

The 11-second video is a montage of American artwork; the Department of Labor shared it along with the following caption:


"Remember who you are, American."

You can see the video below.

The language is very similar to to the Nazi Germany slogan “Ein Volk, Ein Reich, Ein Führer,” which translates to “One People, One Realm, One Leader" and was commonly featured accompanying a portrait of Adolf Hitler.

Ein Volk, Ein Reich, Ein F\u00fchrer poster Meidas Touch

Per the United States Holocaust Museum, the original painting was created by Heinrich Knirr between 1935 and 1936 and was based on a photograph taken by Heinrich Hoffmann in 1935. Adolf Hitler approved the image, which was subsequently reproduced widely in Nazi propaganda.

The image and slogan became one of the regime’s central messages. Through such imagery and language, Nazi propaganda depicted Hitler as the embodiment of the German nation, reinforcing a personality cult that cast him as both the country’s savior and the symbolic father of its people.

The Department of Labor was swiftly criticized.


President Donald Trump previously claimed that Nazis showed "love" to Holocaust victims—which couldn't be further from the truth.

The Holocaust was the state-sponsored, systematic persecution and murder of six million Jews by the Nazi regime and its allies from 1933 to 1945, across Europe and North Africa. The peak of this violence took place during World War II. By the war’s end in 1945, nearly two out of every three European Jews had been killed by the Nazis and their collaborators.

The Nazis believed in the racial superiority of Germans and saw Jews as a threat to the so-called "German racial community." While Jews were the primary victims, the Nazis also targeted other groups for persecution and execution.

These included Romani people, people with disabilities, certain Slavic peoples (especially Poles and Russians), and Black individuals, all of whom the Nazis considered biologically inferior.

This is where these slogans lead.

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