President Joe Biden's campaign used a meme from the Netflix docuseries Beckham to discredit former President Donald Trump's attempt to distance himself from The Heritage Foundation's Project 2025.
Project 2025 is a set of conservative and right-wing policy proposals from the Heritage Foundation aimed at restructuring the United States federal government and consolidating executive power if the Republican nominee wins the 2024 presidential election.
These plans have come under increased scrutiny and Trump has tried to distance himself from them, claiming in a recent post on Truth Social that these ideas are "absolutely ridiculous and abysmal."
@realDonaldTrump/Truth Social
In response, Biden’s team posted a meme on X, formerly Twitter, referencing the viral “be honest” moment from the docuseries featuring legendary soccer player David Beckham and his wife, Spice Girls' Victoria Beckham.
In the clip, David Beckham repeatedly questions Victoria about her claim of coming from a “very working class” background. He continues to press her while peeking around a door until she finally admits that her father drove a Rolls-Royce. He thanks her before walking off.
Biden’s team humorously reimagined Beckham grilling Trump about Project 2025, urging the former president to "be honest" until Trump eventually concedes that "at least 16" of his top advisors are "directly involved" in its development.
You can see the meme below.
@BidenHQ/X
Although Trump has claimed to have no knowledge of these proposals, it's worth noting that of the 38 individuals responsible for writing and editing Project 2025, 31 were appointed or nominated to positions in the Trump administration and transition.
Project 2025, linked here, is a comprehensive document detailing what a future Trump presidency would entail, encompassing not just policy proposals on immigration, education, and the economy, but also a vision of the America that conservatives aim to create in the next Republican administration, whether led by Trump or another standard bearer.
This document serves as a meticulous blueprint for implementing this vision, providing recommendations for key White House staff, cabinet positions, Congress, federal agencies, commissions, and boards. It also outlines a vetting process to ensure the appointment and hiring of individuals aligned with this vision at every level of government.
The plan includes several controversial proposals. It calls for a federal ban on pornography, with an implied potential for banning content related to gay and trans people. It seeks to enforce a federal ban on abortion under all circumstances, even in cases of severe fetal defects.
The plan proposes terminating civil servants without cause and replacing them with Trump loyalists, which could lead to a significant loss of institutional knowledge and efficiency within government departments every 4–8 years. It also aims to ban gay marriage and divorce, regardless of circumstances.
Furthermore, it significantly limits the powers of the FDA, CDC, and OSHA, making medicine and disability aids harder and more expensive to obtain while reducing workplace safety regulations. The plan lowers the legal working age and reduces child labor protections. It reduces the size and power of the Office for Civil Rights and Civil Liberties and restricts its ability to conduct reviews.
Many appreciated the Biden campaign's efforts to bring more attention to Project 2025—and applauded the savviness of its social media game, too.
While the scope of Project 2025 is too vast to list here in its entirety, it's worth outlining at least a few of its policy recommendations, which would completely transform the country we know.
The plan integrates the National Security Council into the White House, making it unaccountable to other offices, and eliminates the Gender Policy Council, ending all federal discourse or support for gender identity, LGBTQ+ issues, transgender care, reproductive health, and abortion.
It seeks to restore Trump-era policies favoring management rights over unions and abolishes the Office of Intelligence and Analysis. The plan expels transgender individuals from the military and cuts public funding for transgender surgeries and abortions for service members. It also monitors military schools to remove perceived Marxist indoctrination, critical race theory, and diversity, equity, and inclusion (DEI) initiatives.
The Department of Homeland Security would be disbanded to create a new agency with 100,000 workers, limiting the role of the Office of Civil Rights. The plan would place loyalists in temporary "acting" positions with significant authority on Day One to bypass congressional oversight.
Additionally, it calls for freezing and reviewing all existing international agreements to ensure alignment with the presidential agenda and cutting funding to international organizations that support abortion or social policies contrary to conservative values, including the WHO.
Adding to the profound impact Project 2025 would have on the nation, it proposes revising the 2004 Executive Order on Intelligence to expand powers for domestic surveillance, potentially infringing on civil rights and privacy, and reinstating policies denying U.S. assistance to pro-abortion initiatives.
These proposals seek to integrate religious training into all agency programs and increase grants to faith-based institutions. Additionally, it aims to reverse Biden-era regulations on food and animal safety, large-scale farming, environmental protections, and climate change.
