Is Pizza Hut known for the world's best pizza? I don't know. What I do know is that, the merits of the restaurant chain's pizza aside, it's hard not to chuckle when you hear how creative they've gotten with their advertising.

Super Bowl Sunday is almost upon us, and Pizza Hut's latest giveaway is an odd marriage between pregnancy and football.

You read that correctly: Pizza Hut is offering a year of free pizza and tickets to next year's Super Bowl to whoever has the first baby after kickoff on Sunday.

The company issued the following press release that reads, in part:

While much attention has been paid to the celebratory babies born nine months after a Super Bowl win, Pizza Hut as the Official Pizza Sponsor of the NFL is turning the spotlight on the unsung heroes of Super Bowl Sunday – the families making their own special deliveries in maternity wards around the country. As a first-year sponsor of the NFL with a promise to "overdeliver" on the gameday experience for football fans, Pizza Hut will do exactly that by awarding the parents of the first baby born after kickoff on Super Bowl Sunday with free pizza for a year to fuel them through 365 sleepless nights, and tickets to Super Bowl LIV to make sure next year's game is equally as unforgettable.

To enter, parents with a baby born during the game simply need to post a photo on Twitter of their newest arrival (including exact time of birth) tagging @PizzaHut in the post and using the hashtags #PizzaHutSpecialDelivery and #promotion to be included for consideration. No purchase necessary. For additional information and full Terms & Conditions, visit here.

This year, Pizza Hut is also overdelivering for select fans of Super Bowl LIII by making free pizza deliveries to local hospitals in the Boston and Los Angeles areas. To ease the FOMO the soon-to-be parents will likely experience on Super Bowl Sunday while the teams take the field (and their friends take the couch), Pizza Hut will bring everyone's favorite gameday goodies directly to the families prepping for their big delivery, to ensure they get a little slice of the Super Bowl celebrations happening back at home. Because no one overdelivers like the Hut, except for new moms.

"If there's one thing we're more passionate about than pizza and football, it's the family we get to enjoy it with," says Marianne Bradley, Pizza Hut's chief brand officer.

She added:

"Family celebrations and Pizza Hut have gone hand in hand for more than 60 years, so in our first year as the Official Pizza Sponsor at Super Bowl LIII, we wanted to show up for our fans who are in the unique position of expanding their family during the biggest NFL game of the year. And as a mother of four, I would've jumped at the idea of free, post-delivery pizza at the hospital!"

The competition is on (Nature, if you're kind, give one lucky woman free pizza!):

People are intrigued:

And whoever is handling the Pizza Hut Twitter account is having a good time. Take the following exchange for instance:

And this one:

Ladies, even if you're not planning to give birth on Sunday, you still get to take advantage of a sweet deal: Pizza Hut Reward members can get 20 percent off NFLShop.com when they place an order for pizza during the game.

May the odds be ever in your favor!