NFL Defends 'Leaning Into' Taylor Swift Coverage After Travis Kelce Says They're 'Overdoing It'

Whether or not we feel the same way about all the coverage Taylor Swift has been getting during Kansas City Chiefs games, we can definitely all agree she's been getting a lot of it.

And the reason behind her attendance—her rumored beau Travis Kelce—feels the NFL is "overdoing it a little bit."

On a recent episode of his and his brother Jason's podcast New Heights, the KC tight end shared that he does think "it's fun" when celebrities who attend games are shown on TV, especially during celebrations, but he also noted:

“At the same time, they’re overdoing it a little bit for sure, especially my situation. I think they’re just trying to have fun with it.”

You can watch below.

The NFL acknowledged that they have, in fact, "leaned into" this "pop cultural moment."

In a statement to Deadline, The NFL said:

“We frequently change our bios and profile imagery based on what’s happening in and around our games, as well as culturally."

“The Taylor Swift and Travis Kelce news has been a pop cultural moment we’ve leaned into in real time, as it’s an intersection of sport and entertainment, and we’ve seen an incredible amount of positivity around the sport.”

They also added that the focus is still on the game.

“The vast majority of our content has remained focused on the game, our players and variety of other initiatives, including our 'Toy Story Funday Football' alt-cast, the international games and more."

People on social media seem to agree with Kelce's stance on the situation.

And many believe the NFL is merely maximizing their business under the guise of "giving the people what they want."

Well, coincidence or not, Sunday's game between Kansas City and the New York Jets—with Swift in attendance—had 27 million viewers, making it the most-viewed game since the Super Bowl.