Jeff Bezos Roasted After Posing With A 'Lord Of The Rings' Sign To Promote New Amazon Series

Fans are highly anticipating a return to Middle Earth with Amazon Prime's release of a new fantasy series called The Lord Of The Rings: The Rings Of Power.

The show, which will stream on September 2, 2022, is said to take place thousands of years before the events depicted in JRR Tolkien's books, The Hobbit and the Lord of the Rings trilogy.

According to a description on Sky, "Fans will be transported back to the age when great powers reigned, kingdoms rose and fell, heroes were tested and hope was left hanging by a thread while evil covered Middle-earth."

Amazon founder Jeff Bezos shared a trailer online promoting the show, but not before posting a photo of himself next to a sign of the show's title.

Here's the trailer that followed Bezo's tweet.

But it was the first tweet that had social media users buzzing.

People thought that seeing the Amazon executive chairman–whose net worth is estimated to be around US$196 billion–posing next to the sign was too much on the nose.

Some trolled Bezos by likening him to a familiar Hobbit character who became corrupted by the One Ring.

Others saw Bezos having more of a resemblance to the books' main antagonist and ruler of Mordor who endeavored to rule all of Middle-Earth.

People were skeptical after a certain fantasy series, also on the streaming platform, was met with criticism.

Despite the trolling, there were still plenty of LOTR fans chomping at the bit.

The RIngs of Power showrunners JD Payne and Patrick McKay discussed the significance of the show's title.

"This is a title that we imagine could live on the spine of a book next to JRR Tolkien's other classics."

"The Rings Of Power unites all the major stories of Middle-earth's Second Age: the forging of the rings, the rise of the Dark Lord Sauron, the epic tale of Numenor, and the Last Alliance of Elves and Men."

"Until now, audiences have only seen on-screen the story of the One Ring - but before there was one, there were many... and we're excited to share the epic story of them all."