A new lingerie ad featuring model Heidi Klum and her daughter Leni has ignited quite the discourse over social media this week.
Klum took to Instagram to share photos of the ad, captioning her post:
"Together with [Intimissimi] we celebrate women; the love and support between a mother and her daughter; and how confident, beautiful and happy lingerie can make you feel."
"Check out our favorite styles online and in all Intimissimi stores and explore 'the art of Italian lingerie'.”
She tagged her daughter Leni Klum (@leniklum).
While Klum turned off the comments on her post, many turned to the brand to express their feelings of Klum in a lingerie photoshoot with her 18-year-old daughter.
You can watch the video shoot on Intimissimi's post below.
The brand captioned the video:
"A story of self-confidence, joy of life and love between a mother and a daughter. Together [Heidi Klum] and [Leni Klum] celebrate The Art of Italian Lingerie."
The brand did an extensive launch of the campaign on their Instagram.
While some loved the idea of having the mother/daughter duo together in the ad...
@intimissimiofficial/Instagram
@intimissimiofficial/Instagram
@intimissimiofficial/Instagram
@intimissimiofficial/Instagram
@intimissimiofficial/Instagram
...many claimed it was "weird" and "disturbing."
@intimissimiofficial/Instagram
@intimissimiofficial/Instagram
@intimissimiofficial/Instagram
@intimissimiofficial/Instagram
@intimissimiofficial/Instagram
@intimissimiofficial/Instagram
@intimissimiofficial/Instagram
@intimissimiofficial/Instagram
Regardless of what anyone else thought, Heidi definitely enjoyed the time with her daughter.
She captioned another post:
"What a fun day shooting with my daughter [Leni Klum] for [Intimissimi]."
"Thank you [photographer Derek Kettela] for capturing this special day for us."
@kileywrestling/Bluesky
