Love him or hate him, we all know who Food Network's Guy Fieri is. With a shock of spiky, bleached-blond hair and a voice constantly raised in excitement, he's hard to miss, even from a mile away. Make that two miles.
But this year for his 58th birthday, Fieri apparently decided to change his look in celebration of approaching his sixth decade—and for Super Bowl LX.
A video shared to X (Twitter) shows a man standing by a birthday cake, dressed unremarkably in trousers and a patterned shirt buttoned up to the neck, with a clean-shaven face and a head full of dark brown, side-parted hair. The man exudes... normalcy.
The man says:
"Hey there. After so many years of celebrating my birthday as Guy, I figured I'd celebrate this year as... just a guy."
"Happy Birthday to me."
The man blows out the candles in two puffs, and the whole screen goes dark as the video ends.
You can watch the weirdness for yourself here:
We don't know what in the Black Mirror, Severance-living, Normal SpongeBob this is, but there is no way that's Guy Fieri.
When most people get a haircut that's a radical departure from their usual look, they may look different—perhaps even shockingly so—but they're still recognizable. Most men still look like themselves even if they ditch the facial hair everyone's used to seeing them rocking.
But Fieri's transformation is shocking. His face, especially around the eyes and mouth, just doesn't have the same shape and feisty nature people are used to.
X users struggled to reconcile the Diners, Drive-Ins, and Dives host with the man on the screen, and they were not shy about it.
Then a second video dropped, showing Fieri at a makeup vanity, looking at the reflection we all know so well. In this one, a man approaches him from stage left, and as he reaches his hand out with a pair of buzzing hair clippers, the shot flips back and forth between Fieri's new and old looks.
At the end of the video, it's revealed that it's a Bosch commercial, with something coming on February 8, 2026, shortly before the Super Bowl.
Perhaps this is a temporary makeover, but it certainly explains why so many people were fooled by Clark Kent and Bruce Wayne.
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