An elementary school in South Carolina went viral after a video of cereal boxes being knocked down domino-style through the school's hallways amassed nearly 40 million viewers in less than a week.
Fara O'Byrne (@obyrnecrew), a parent and PTA member at Clemmons Elementary School, posted the 3 minute and 17 second TikTok in which nearly 2,800 boxes of cereal toppled throughout building through the entirety of the video as students cheered.
You can watch below.
The video became an overnight sensation, much to O'Byrne's surprise and delight.
She told WXII 12 News:
"I had like five followers, and now I have 29,000 followers."
"I don't know what they're going to follow, but here I am. I'm going to do it again, I guess."
O'Byrne said the idea for the challenge came from a similar video she saw from a friend in Myrtle Beach, South Carolina. In a matter of nine days, students at Clemmons had brought in 2,777 boxes of cereal, far surpassing their goal of 2,000.
The full setup of the display took more than five hours, but O'Byrne believes it was worth it.
And viewers of the viral TikTok completely agree.
@obyrnecrew/TikTok
@obyrnecrew/TikTok
@obyrnecrew/TikTok
@obyrnecrew/TikTok
@obyrnecrew/TikTok
@obyrnecrew/TikTok
@obyrnecrew/TikTok
@obyrnecrew/TikTok
@obyrnecrew/TikTok
@obyrnecrew/TikTok
@obyrnecrew/TikTok
@obyrnecrew/TikTok
After the magical event, the boxes of cereal were donated to Clemmons Food Pantry.
Mike Sullivan, executive director of the food pantry, said:
"2,700 boxes will take us through three months. Every family that comes for the next three months is guaranteed some breakfast."
"And I think all of the children, through their excitement, they're going to remember this and they're going to know what it was like to give back."
And as for another cereal box challenge, O'Byrne says they are already planning for next year.
"Bigger towers, more spirals, we got it. You better be ready for this."
"If she builds towers to the ceilings, we're going to have to find a bigger room to put it in."
You can watch the full story below.
Clemmons Elementary School video of cereal box dominoes goes viral on TikTokyoutu.be
Well done, Clemmons Elementary!
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