Daniel Craig Looks Nearly Unrecognizable In New Fashion Photos—And The Jokes Are On Point

Daniel Craig and Greta Lee are the faces of Loewe's FW24 global campaign, but people online barely recognized the Bond actor's face in the ads.

The 56-year-old actor sported longer locks, complete with sweeping side bangs, and grew out a little stubble for the shots. In some photos, the actor dons yellow-tinted glasses, as well.

For the campaign, Craig's ensembles included everything from a solid blue button down to colorfully knitted sweaters and bold-print trousers.

And it's causing fans to do a double (07) take.

While several fans appreciated the actor's versatile style...

... others came through with the jokes.

Per People via a press release, the brand said of Craig's contribution to the campaign:

"Craig brings to life the work of artist Richard Hawkins, who inspired the collection, through a collage of personalities."

"He wears the knitted jumpers, the cargos, the leather blousons but also the boots, trainers and embroidered pants that are key, Americana-inflected pieces of the collection, with much bravado and a confrontational stance."

"With its crude directness, the campaign is a study on how characters and their clothes are intimately related."