Daniel Craig and Greta Lee are the faces of Loewe's FW24 global campaign, but people online barely recognized the Bond actor's face in the ads.
The 56-year-old actor sported longer locks, complete with sweeping side bangs, and grew out a little stubble for the shots. In some photos, the actor dons yellow-tinted glasses, as well.
For the campaign, Craig's ensembles included everything from a solid blue button down to colorfully knitted sweaters and bold-print trousers.
And it's causing fans to do a double (07) take.
While several fans appreciated the actor's versatile style...
... others came through with the jokes.
Per People via a press release, the brand said of Craig's contribution to the campaign:
"Craig brings to life the work of artist Richard Hawkins, who inspired the collection, through a collage of personalities."
"He wears the knitted jumpers, the cargos, the leather blousons but also the boots, trainers and embroidered pants that are key, Americana-inflected pieces of the collection, with much bravado and a confrontational stance."
"With its crude directness, the campaign is a study on how characters and their clothes are intimately related."
