Skip to content
Search AI Powered

Latest Stories

Adidas Is Making Clothes Out of Trash

Adidas Is Making Clothes Out of Trash

Adidas and the Parley for the Oceans organization partner on a line of products made from recycled ocean plastic.

[DIGEST: Global Citizen, Dezeen, Competitor, Adidas, Wired]

Adidas has unveiled a new line of swimwear made with recycled ocean plastic and used fishing nets.


The collection for men and women, which debuted in Europe in February, features swim trunks and one-pieces emblazoned with word art and nautical imagery. The suits, which range from $30 to $50, are part of a larger partnership between Adidas and Parley for the Oceans, an initiative that encourages artists, musicians, filmmakers, scientists, and other influencers to develop ecologically sustainable methods and products.

“As one of the leading sportswear brands in the world, it is our responsibility to be the guardians of the spaces of sport, and this range is testament to the part we can — and should —  all play to safeguard the oceans for future generations,”  Tim Janaway, general manager of Adidas Heartbeat Sports, told Swimming World Magazine in January.

The swimwear release follows the 2016 announcement of Adidas’ UltraBOOST Uncaged Parley, the first mass-produced shoe made from ocean plastic. Also a collaboration with Parley for the Oceans, the $220 athletic sneaker features seafoam green-colored thread stitched into a wave pattern. Adidas made 7,000 of them in 2016, and hopes to produce 1 million in 2017. Each shoe comprises the equivalent of 16 ½ bottles and 13 grams of plastic from gill nets; the only virgin material is the thermoplastic polyurethane used in the sole.

Credit: Source.

The dangers of ocean plastic are widely known: Each year, 8 million tons of non-biodegradable trash, from bags and bottles to straws and industrial byproducts, end up in oceans. Not only do marine animals end up eating and becoming entangled in it, but the plastic leaches toxic chemicals into the water as it breaks down. According to Parley, “the majority of the plastic in our oceans is broken into small pieces 1/4 of an inch or smaller and scattered over massive areas.”

Further, these pieces can actually end up in people’s stomachs when they consume fish that have eaten the plastic. In fact, there are more than 5 trillion pieces of microplastic in the oceans, and diners who eat seafood digest approximately 11,000 of them each year.

In order to make the shoes and swimsuits, Parley focuses on smaller countries particularly vulnerable to pollution like the Maldives, Grenada, and Jamaica, cleaning up dump sites and processing PET plastic into pellet form. Parley then supplies the PET pellets, along with cleaned, ground-up and re-extruded gill nets recovered off the coast of Africa, to Adidas.

Though Adidas isn’t the only company making clothing with ocean plastic—artist Pharrell Williams and denim company G-Star RAW notably partnered with Parely in 2015 to release a line of jeans made from recycled ocean plastic—it’s the only one thus far to make apparel designed for professional athletic performance. (In addition to the shoes and swimsuits, Adidas also made recycled-ocean-plastic soccer jerseys for Real Madrid CF and FC Bayern Munich in 2016.)

“Nobody can save the oceans alone. Each of us can play a role in the solution. It’s in the hands of the creative industries to reinvent faulty materials, products, and business models,” said Cyrill Gutsch, founder of parley for the Oceans, upon the Adidas shoe release in 2016: “The consumer can boost the demand for change. But it’s up to eco innovation leaders, like Adidas, to make change a reality … we demonstrate what’s possible.”

More from News

Joe and Jill Biden
Paul Morigi/Getty Images

Jill Biden's Simple Emoji Reaction To Joe Dropping Out Of The Race Sparks A Flurry Of Jokes

People couldn't believe how unbothered First Lady Dr. Jill Biden seemed to be after she posted an emoji of hearts in response to her husband President Joe Biden's announcement about dropping out of the presidential race, sparking a flurry of jokes.

Earlier, the president took to X, formerly Twitter, to share that "it is in the best interest of my party and the country for me to stand down and to focus solely on fulfilling my duties as President for the remainder of my term." He thanked Vice President Kamala Harris for being "an extraordinary partner" and later endorsed her to be his successor.

Keep ReadingShow less
Lady Gaga
David Jon/Getty Images for HBO

Lady Gaga Was Just Spotted In Paris—And Fans Think They Know Why

Lady Gaga recently fueled rumors regarding her potential performance at the 2024 Paris Olympics closing ceremony.

Speculation began on July 11 after French outlet Purepeople reported the news, and fans noticed that Thomas Jolly, the artistic director for the ceremonies, had followed Gaga on Instagram.

Keep ReadingShow less
Instagram screenshots of Tom Daley and cardboard bed
@tomdaley/Instagram

Diver Tom Daley Hilariously Tests Out 'Anti-Sex' Cardboard Beds For Paris Olympics Athletes

A couple of months ago, the internet was buzzing with news that "anti-sex" beds were installed at the Olympic village ahead of the 2024 summer games in Paris in an effort to keep competitors from... well, you know.

Thankfully for all of social media and, of course, the other athletes, British diver Tom Daley has arrived in Paris and conducted some field research on the beds, which are made from completely recyclable mattresses and cardboard frames.

Keep ReadingShow less
Chadwick Boseman; Kamala Harris
Sarah Morris/FilmMagic/Getty Images; Anna Moneymaker/Getty Images

Chadwick Boseman's Final Tweet Supporting Harris Resurfaces—And Fans Are Feeling Emotional

On Sunday, President Biden announced he would not be seeking a second term as president and pulled out of the presidential race.

Soon after, he endorsed Vice President Kamala Harris.

Keep ReadingShow less
Screenshot of Newt Gingrich discussing Jill Biden
Fox News

Newt Gingrich Ripped For Saying Jill Biden Shouldn't Attend Paris Olympics After Joe Dropped Out

Former GOP House Speaker Newt Gingrich was criticized after claiming that First Lady Dr. Jill Biden shouldn't "take taxpayer money" to attend the opening ceremony of the 2024 Olympic Games in Paris now that her husband, President Joe Biden, has dropped out of the race for reelection.

On Sunday, Biden announced he would drop out of the presidential race and readily endorsed Vice President Kamala Harris as his replacement. At 81, Biden faced increasing concerns within his party about his age and capacity to serve another term, along with fears of a potential loss to former President Donald Trump—who is 78—in November.

Keep ReadingShow less