A manager of a Ben & Jerry's ice cream parlor in San Francisco, California allegedly dumped a bucket of water on an unhoused woman outside the store.
When TikToker Natasha, a.k.a. @natashalmao, posted a video accusing the manager of his lack of empathy for the mentally ill and without shelter, social media users campaigned to apprise the company about the inhumane display.
Here is the clip taken after the alleged incident took place.
It showed a drenched individual lying on the sidewalk on a piece of cardboard with a trail of water leading up to the entrance of the store location on the city's famed intersection of Haight-Ashbury.
The camera then zoomed in on a man who was presumably the manager closing up shop inside the store.
The text overlay in the video read:
“Ben and jerry’s manager throws a bucket of water on a mentally handicapped homeless woman for crying in pain on the sidewalk on 3/21/22 around 11PM UNACCEPTABLE!!!!"
"All her clothes and blankets were drenched.”
The clip went viral after posting on Wednesday and it racked up over 117,300 views.
Ben & Jerry's is known for its progressive activism which made people more critical of the lack of empathy.
Their website states the company holds a "progressive, nonpartisan social mission that seeks to meet human needs and eliminate injustices in our local, national, and international communities by integrating these concerns in our day-to-day business activities."
The company addressed the glaring pay disparity between classes in the country as "wider than at any time since the 1920s," and they stated their commitment to providing "economic opportunities" for those who have been disadvantaged.
"Capitalism and the wealth it produces do not create opportunity for everyone equally," states the website.
"We strive to create economic opportunities for those who have been denied them and to advance new models of economic justice that are sustainable and replicable."
Many users asserted the Vermont-based company needed to know about what happened at their San Francisco location.
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Skeptics, however, withheld on seeking justice due to the lack of evidence showing what happened before filming began.
@natashalmao/TikTok
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When a concerned user asked Natasha if someone helped the woman, she replied:
"I got her new clothes and a blanket from my house, she is a friend of mine."
As of this writing, Natasha said the manager was still working at the store.
Jim Watson/AFP via Getty Images