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Weight Watchers Decided To Release Their New Ad Campaign At The Worst Possible Time After 'WWIII' Started Trending

Weight Watchers Decided To Release Their New Ad Campaign At The Worst Possible Time After 'WWIII' Started Trending
Weight Watchers International
Erica Diaz
By Erica DiazJan 06, 2020
Erica Diaz
Have you ever read something where you just KNOW the writer talks with their hands, does the sound effects, and would bust out a little dance if it suited the story? That's Erica. She's a colorful storyteller whose sense of humor and fearless honesty make a big impact. Her rants might go for the emotional jugular, hit your funny bone, or shock you and your mama out of your fajas. Usually it's all three. Often chronicling her life in Florida, her stories are full of characters like "Bikini Rifle Lady", "Mariachi Neighbor," and "Barbara The NextDoor Evangelist." There's almost always a message in the madness, and that's what people connect with most. Also her deep and undying love for Tevin Campbell. You can find more of her work at www.EricaFazio.com
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Back in the early 80's there was a weight loss candy whose marketing and advertising became an accidental disaster.

The brand was called Ayds—and much of its marketing material went from innocent to wildly inappropriate in a matter of moments.

You see, the candy was already on the market when the AIDS epidemic tragically struck. Suddenly every actor in their commercials sounded like the worst human being ever.

Seriously...

Ayds Candy Commercialswww.youtube.com

Ayds candy became a casualty of the AIDS epidemic, but there's no way that kind of terrible luck could strike twice, right?

Wrong. It took four decades, but it finally happened again.

Weight Watchers might have accidentally taken credit for starting World War III.

Oops.

The flub started two years ago, actually, when Weight Watchers decided to rebrand itself as WW. This Thursday they launched a social media campaign encouraging the hashtag "#ThisIsMyWW."

The hashtag was meant to encourage users to share their experiences with the customizations Weight Watchers/WW program. Sounds straightforward enough.

While Weight Watchers/WW was launching their new marketing campaign, the US government was busy launching something else—namely an incredibly controversial airstrike. The airstrike ended the life of top Iranian general Qassem Soleimani. Many are convinced this political assassination might trigger the start of a third world war.

People took to social media to talk about the airstrike and, as tends to happen, a trend emerged. Hashtags like #WWIII, #WW3, #WWThree, and #NotMyWW began to pick up steam.

That meant that as far as most of the world was concerned, WW stood for "world war" not "weight watchers."

Um ... well ... this is awkward.

The kind of awkward that Twitter finds delicious.









We don't know whether the company is going to drop the hashtag or not. We kind of feel like a little bit of reading the room might go a long way here.

Just sayin'.

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