Mattel Announces New Line Of 'Gender Inclusive' Dolls That Are 'Free Of Labels'

Toy manufacturer Mattel has launched a new line of dolls that are “gender inclusive" and “free of labels."

The “Creatable World" kits come with clothing options, accessories and wigs to allow children to style the doll with short or long hair, or in a skirt, trousers or both.

Mattel said it worked alongside a “dedicated team of experts, parents, physicians and most importantly, kids" to create the six different kits in a variety of skin tones.

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Each kit includes one doll, two hairstyle options and “endless styling possibilities."

Kim Culmone, senior vice president of Mattel's doll design, said: “Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels."

Mattel's new Creatable World dolls. (Mattel/PA)

“Through research, we heard that kids don't want their toys dictated by gender norms. This line allows all kids to express themselves freely which is why it resonates so strongly with them," she added.

“We're hopeful Creatable World will encourage people to think more broadly about how all kids can benefit from doll play."

While there has been plenty of hand-wringing and negativity surrounding the dolls, many are praising Mattel for its forward thinking.

Bravo, Mattel!