When Drake released the catchy bounce track "In My Feelings" from his latest album, Scorpion, the infectious tune inspired a meme that had everyone demonstrating their best moves.
The viral hashtag #InMyFeelingsChallenge – also called the "Keke Challenge" – reached a fever pitch after various social media personalities tried to one-up each other with increasingly treacherous vivacity, including dancing alongside moving vehicles.
Unfortunately, the reality of stunt fails hit Instagram user Jaylen Norwood real hard.
"Sooo i was originally suppose to jump on the hood of the car..." he prefaced for his #inmyfeelings challenge attempt, indicating that things didn't pan out well for the dancing daredevil from Boynton Beach, Florida.
In the video, Norwood exits the vehicle and proceeds to get his groove on. He's definitely got the moves until his feet fail him after slipping on a slick spot on the asphalt, causing him to eat his feelings.
As he tried to regain footing, the car he was supposed to jump onto ran him over.
Fortunately, Norwood survived the run-in with minor scrapes and bruises. He even showed his battle scars to the camera while laughing to indicate he was okay.
Norwood was lucky, but Twitter didn't let him off the hook so easily for his foolish attempt.
Performing the Keke challenge with a moving vehicle is becoming a craze, but these amateur stunt women found out that some things are better left for the pros.
But the dangers involved with performing the challenge with a car are no laughing matter.
Local police departments and the National Transportation Safety Board are warning that such stunts could lead to serious injuries and even death.
At least he accomplished one goal.