When Drake released the catchy bounce track "In My Feelings" from his latest album, Scorpion, the infectious tune inspired a meme that had everyone demonstrating their best moves.
The viral hashtag #InMyFeelingsChallenge – also called the "Keke Challenge" – reached a fever pitch after various social media personalities tried to one-up each other with increasingly treacherous vivacity, including dancing alongside moving vehicles.
Unfortunately, the reality of stunt fails hit Instagram user Jaylen Norwood real hard.
"Sooo i was originally suppose to jump on the hood of the car..." he prefaced for his #inmyfeelings challenge attempt, indicating that things didn't pan out well for the dancing daredevil from Boynton Beach, Florida.
In the video, Norwood exits the vehicle and proceeds to get his groove on. He's definitely got the moves until his feet fail him after slipping on a slick spot on the asphalt, causing him to eat his feelings.
@BillyCorben I’m not even sure who to blame.— Pablo Z. (@Pablo Z.)1532813289.0
As he tried to regain footing, the car he was supposed to jump onto ran him over.
@BillyCorben https://t.co/rsGA7zHQL0— lost in the sauce (@lost in the sauce)1532814162.0
Fortunately, Norwood survived the run-in with minor scrapes and bruises. He even showed his battle scars to the camera while laughing to indicate he was okay.
Norwood was lucky, but Twitter didn't let him off the hook so easily for his foolish attempt.
@BillyCorben That is darwinism in action.— MONDO HELLFIRE (@MONDO HELLFIRE)1532844538.0
@BillyCorben The term moron comes to mind ..— leslie lopez (@leslie lopez)1532813664.0
@nypost Perhaps that will knock some sense into him— WJG (@WJG)1532777252.0
Performing the Keke challenge with a moving vehicle is becoming a craze, but these amateur stunt women found out that some things are better left for the pros.
HAHAHA when you stop midway through #Kekechallenge @baileywatkiins https://t.co/7dmCUhjKeP— arii (@arii)1531348908.0
But the dangers involved with performing the challenge with a car are no laughing matter.
Local police departments and the National Transportation Safety Board are warning that such stunts could lead to serious injuries and even death.
At least he accomplished one goal.
@nypost BUT......at least he's on the internet.....and that's all he really wanted!!!— Not Melania's Husband (@Not Melania's Husband)1532777550.0