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Lots of trends from the early 2000s and 1990s seem to be coming back around nowadays—including, it seems, the "heroin chic" look.
The trend was all the rage in the 1990s and prized rail-thin bodies like that of supermodel Kate Moss above all else. According to a recent New York Post story, thinness is once again becoming a priority in fashion and entertainment.
But actor Jameela Jamil isn't having any of it.
In an Instagram video, she slammed the Post for its story and its headline heralding "heroin chic" as the hot new thing, calling out the rise in eating disorders during the 1990s many attributed to the trend.
Jamil filmed herself in front of a copy of the Post's story, the headline of which read:
“Bye-bye, booty: Heroin chic is back.”
The article details how stars known for their curvaceous physiques like Kim Kardashian have begun trying to lose weight as more slender figures, like those of model Bella Hadid and Kaia Gerber, have begun to dominate runways again.
Jamil gave her post on the matter a pointed caption pushing back on the trend.
It read:
"OUR BODIES ARE NOT TRENDS. SAY IT WITH ME."
"I'm starting Not Hungry Chic. Happy Chic. Fu*k off Chic?"
"Anything but this."
In the video, Jamil was even more to the point, calling out the deprivation and food issues inherent to a "heroin chic" look unnatural for most people and one based on the horrifying ravages of an often deadly drug, no less.
“No, we tried this before in the 90s and millions of people developed eating disorders."
"I had one for like 20 years. We're not doing this again, we're not going back."
"Our bodies are not trends. Our body shapes are not trends. F*ck off.”
On Instagram, people applauded Jamil for speaking out.
@suzie_danger_girl/Instagram
@sandpdf/Instagram
@timetraveltoaster/Instagram
@glitter_e/Instagram
@rutlandmum/Instagram
@chrissye7/Instagram
@movewithkirty/Instagram
@patriscuit/Instagram
@moganderton/Instagram
@nicole_cultivatewellness/Instagram
Jamil has been outspoken about her experiences with disordered eating and about issues pertaining to body positivity and diet culture throughout her career, and has criticized the Kardashians for selling weight loss gimmicks like teas and lollipops that are frequently ineffective and can encourage disordered eating.