British publication The Daily Mail was scorched for an article claiming Gen Z was "waging a war" on traditional sandwiches by replacing classic ingredients with more "woke" fillings.
The tabloid reported that Allinson's, a UK-based bread company, launched its Great British Sandwich Study and polled British people of all ages on their sandwich preferences.
According to the poll, results showed a trend away from British classics like ham, mustard, cheese, and onion, with Gen Z favoring more "exotic" fillings like avocado, olives, and continental cheese.
The mid-'90s to early 2000s demographic also said they preferred hot, toasted sandwiches, whereas Baby Boomers (the generation born between 1946 and 1964) preferred not waiting to heat their sandwich.
Slicing sandwiches also saw a departure from the traditional halving of sandwiches, according to the study.
Instead of enjoying triangularly cut sandwiches, Gen Z eaters prefer to cut off edges for a softer, gum-friendly sandwich-eating experience.
While the sarnie variations were all well and good, social media users had questions about what gave Gen Z's preferred sandwiches the distinction of being "woke."
@BartonFink420/X
Gen Z-ers mocked the article by contributing their own idea of "woke" sandwich-filling options.
Wokeness initially meant to spread political awareness and inclusion, but unfortunately, the term has been co-opted by conservatives to whine about progressive policies they don't like or agree with.
@isobeloakeshitt/X
The Daily Mail using "woke" in its headline to describe pushback on a food trend was probably not the best idea here.
It's no wonder why they were toasted with salty responses.
@NBCNews/X
@donny_rover1879/X
@RealCandaceO/X
@joekent16jan19/X