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Hooray for HOLLYBOOB, the land of movies and dreams.
Er.... wait....
Is that what how the song goes?
Well according to Julia Rose—founder and CEO of adult magazine ShagMag—and five others who attempted to change the legendary HOLLYWOOD Sign in the Hollywood Hills neighborhood of Los Angeles, California that's what it should be called.
You can see their handiwork here:
Rose and her accomplices were detained by the LAPD on Tuesday, following the Monday prank that saw them affixing tarps to the sign and making it read "HOLLYBOOB."
Predictably, the internet found this hilarious.
However, Rose and friends didn't just do this for a laugh.
Rose deliberately changed the sign to get the attention of Adam Mosseri—the head of Instagram—for removing her content from the platform for containing nudity.
ShagMag, Rose's magazine, had nearly 6 million followers between Rose's personal page and ShagMag's business page before Instagram removed it.
"My product is nearly identical to that of Playboy's, and my content may even be considered safer than what Playboy's has been allowed to publish on your platform," Rose said of the removal.
"I want to know how they are picking and choosing which accounts to disable and why."
Rose also posted video of her arrest and the aftermath.
The prank was not received well by the LAPD, who said that the act was "way uncool."
However, the group were not charged with vandalism, as they caused no permanent damage to the sign. And Los Angelenos presumably got a good laugh out of it.
Changing the sign for publicity or as a college prank has been happening almost as long as the sign has existed.
In the past it has been changed to HOLLYWeeD, CALTECH, GO UCLA, IM SINGLE, KE$HAWOOD and CAST ME as well as many other messages.
The original sign erected in 1923 as an outdoor ad campaign for a suburban housing development read "Hollywoodland"—the name of the project.