Lil Nas X's brain continues to outdo everyone else's in the 21st century. Nas, who is promoting his upcoming album Montero, has now upped his promo game with a series of billboards threatening to sue....himself.
Nas erected at least 4 billboards around Hollywood that each feature either him or the American flag. In each billboard, he touts things that may entitle the viewer to financial compensation, such as "Gay?" and "Do you hate Lil Nas X?"
Nas has consistently been delivering the message with the songs out from Montero so far that he knows his blackness, homosexuality, flamboyance, and age are the number one things that people bring against him as complaints.
He has also consistently delivered the message that he will lean into those things even harder if it gets him pushback.
These @LilNasX billboards for #Montero are *chefs kiss* https://t.co/oDsSPaOYjs— UPROXX (@UPROXX) 1631800880.0
@UPROXX @LilNasX Big ups to Lil Nas X he really has been putting out consistently good music 🎸🎸🎸— ESSEM (@ESSEM) 1631845783.0
@UPROXX @LilNasX You have a master mind for getting a reaction from people an actual marketing genius— @braddisonspill (@@braddisonspill) 1631816080.0
Montero, the album, was released on September 17, 2021 and features 15 tracks and appearances by other artists such as Miley Cyrus and Megan Thee Stallion.
The lead single from the album, "Montero (Call Me By Your Name)" came out in March and was met by a lot of resistance, as the music video depicted Lil Nas X doing a pole dance to hell, and giving a lap dance to Satan.
This man is too funny lol https://t.co/jhXJ13dwS9— BeyoncéIsComing!! (@BeyoncéIsComing!!) 1631851845.0
OMG "Gay? You may be entitled to compensation." https://t.co/P1avHghxkh— Riley (@Riley) 1631829726.0
He’s literally trolling everyone and it’s so awesome https://t.co/oOdb8vhDES— XII.IV.MCMXCIII™ (@XII.IV.MCMXCIII™) 1631827618.0
As well as the full album release, Nas also released the song "Industry Baby" as a single as well as the music video for the track earlier this summer.
Like "Montero (Call Me By Your Name)," "Industry Baby"'s music video features several implicit instances of male sexual contact, something Lil Nas X has pledged to feature in his music.
Gay? You might be entitled to a financial compensation. Sis say no more https://t.co/rEvsLm8YPV— Josjie (@Josjie) 1631823485.0
…let me know when they start teaching this campaign by @LilNasX as a case study in media studies please #montero https://t.co/ECaEyXzsqs— Kirk Flash (@Kirk Flash) 1631821203.0
These billboards are unique because they bring up how controversial @LilNasX is. I personally love his music! What… https://t.co/AOariexu42— Miriam Young (@Miriam Young) 1631820060.0
Montero is now available for purchase and streaming anywhere you can purchase or stream music.