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Patagonia Pulls No Punches With Blunt Political Message On Its New Tags—And Fans Are Here For It

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As November approaches, even clothing brands are doubling down on their political messaging to make sure they're on the right side of history.

On some of their new tags, clothing brand Patagonia hid a frank political idea on the backside of their tags.

It read:

"VOTE THE A**HOLES OUT"


Many people who saw the tags online resolved to go get themselves some new clothes.



Patagonia has been very forward with its political leanings in the past.

The headline on their website reads "vote climate deniers out of office."


They also write on their website:

"The 2020 US Senate races will have a significant, long-lasting impact on the strength of our nation's climate policies and the existence of our wild places."


Climate isn't the only issue that Patagonia has attempted to be progressive about.

On racial justice in America, the company issued a statement saying:

"We must confront Patagonia's lack of progress and take full ownership of the legacy of our failures. We must listen to and support our Black, Indigenous and colleagues of color first and commit to becoming a more inclusive and equitable company."



It turns out the new tag can be found on all of Patagonia's new "Road to Regenerative Stand Up Shorts."



No matter what industry you work in, you can always stand up for what you believe.