Skip to content
Search AI Powered

Latest Stories

TikToker In Tears After Someone Trademarked Her 'Very Demure' Catchphrase Before She Could

TikTok screenshots of Jools Lebron
@joolieannie/TikTok

TikToker Jools Lebron tearfully told fans that she didn't trademark her 'very demure, very mindful' catchphrase fast enough, and would potentially miss out on millions in merchandising because of it—but fans have her back.

TikToker Jools Lebron was in tears as she told fans that someone had trademarked her viral catchphrase, "very demure, very mindful," cheating her out of possibly millions of dollars.

In a video posted to the platform over the weekend, Lebron shared her devastation after she found out her phrase that took the internet by storm over the last several weeks had been trademarked.


Overcome with emotion, she told her viewers:

"I wanted this to do so much for my family and provide for my transition and I just feel like I dropped the ball.”

Lebron, who identifies as a trans woman, had previously told her fans that she had the potential to earn enough to pay for her transition surgery.

But in her latest video, the TikToker expressed her fear that those dreams are now shattered.

You can watch below.

WARNING: NSFW language

According to TMZ, a person by the name of Jefferson Bates of Washington state applied for the trademark for "Very Demure .. Very Mindful .." on August 20.

Fans, of course, had Lebron's back.










Others on social media were quick to do some research and found that Bates had previously applied for—and later abandoned—trademarks for phrases related to NFL teams the Washington Commanders and the Denver Broncos.

Several trademark lawyers chimed in on the situation as well, and fortunately it seems that Lebron will have a strong case against Bates.

One of those attorneys, Ashley Nkadi who goes by @Bellewoods on TikTok, assured Lebron's followers that she should be okay for several reasons.

First of all, it takes many months—often more than a year—for a trademark to be registered. In addition, Bates would need to actively be selling merchandise or advertising for the trademark to have its mandatory "function."

Finally, if the TikToker decided to try to acquire the trademark herself, she would have priority because of the rule of date of first use.

Lebron's TikToks would prove that she was using the phrase before Bates.

It sounds like things could go Lebron's way after all. We'll keep our fingers crossed for her!

More from Trending

Jenna Bush Hager
TODAY/YouTube

Jenna Bush Hager Gets Emotional Speaking About Camp Mystic, Where Mom Laura Was A Counselor

Central Texas faced tragedy over the weekend when flash floods overtook the central part of the state, with at least 110 people killed and 160 still missing.

One impacted location was Camp Mystic, a private Christian summer camp for young girls, and 27 of the lost victims were either girls attending or young women counselors at that camp.

Keep ReadingShow less
School Principal Goes Viral After Cameras Catch His Sweet Interactions With Students
@zbauermaster/Instagram

School Principal Goes Viral After Cameras Catch His Sweet Interactions With Students

A Pennsylvania school teacher has had a video of him at work go viral, for positive reasons only.

Zac Bauermster, an elementary school principal in Lancaster County, Pennsylvania, shared a video to his Instagram that was a montage of hallway security footage moments of him high-fiving, hip-bumping, hugging, and otherwise celebrating the children under his care with enthusiasm for each one.

Keep ReadingShow less
Sarah Jessica Parker
Marc Piasecki/WireImage

Sarah Jessica Parker Claps Back At Conservative Critics Who Want Her To 'Shut Up' About Politics And 'Act'

Nothing seems to get conservatives' goats quite like celebrities having political opinions—well, liberal and leftist celebrities, anyway.

They seem to love it when weird right-wing celebs like Kevin Sorbo get on the internet and say bizarre, usually counterfactual nonsense, or when JK Rowling does her darnedest to make her legacy not about Harry Potter but about her weird obsession with trans people.

Keep ReadingShow less
Ann Coulter
Jason LaVeris/FilmMagic

Ann Coulter Faces Fierce Backlash After Saying 'We Didn't Kill Enough Indians' In Deleted Post

Far-right provocateur Ann Coulter is facing fierce criticism after she made a genocidal remark in a now-deleted post on X in response to University of Minnesota professor and Navajo Nation member Melanie Yazzie's speech about colonization.

Yazzie, in a speech at last year's annual Socialism Conference, said "decolonization is the only thing that is going to save us as a species" during a panel hosted by Red Nation, a Native American nonprofit that advocates for Palestinian and Native American rights. She also said that the United States is the "greatest predator empire that has ever existed" and said it should be dismantled.

Keep ReadingShow less
James Gunn
Matt Winkelmeyer/WireImage

James Gunn Bluntly Fires Back At 'Jerks' Who Criticize Superman's Pro-Immigrant Themes

Superman director James Gunn issued a response to the "jerks" who criticize the political themes inherent to the superhero's story, expressing his hope that seeing the movie will "make people a little nicer."

Speaking with The Times of London, Gunn stressed that the story of Superman is more relevant than ever considering the ongoing political turmoil in the United States largely centered around the Trump administration's immigration crackdown.

Keep ReadingShow less