Donald Trump Jr. provoked widespread mockery across the internet after he posted a video of himself gushing over the dinner his girlfriend, Kimberly Guilfoyle made.
He was sure to include how many Goya products were used to make the meal:
"Just had a great dinner Kimberly prepared...a lot of Goya products, it was pretty awesome. Just a great pork roast...so it was very good."
It's a story that could only possibly make sense during the Trump era of politics.
Believe it or not, Trump Jr. is not the first of his family to disturb the internet with bizarre pro-Goya content. He's not even the second.
It all goes back to a press conference at the White House. Goya, the largest Hispanic food distributor in the United States, sparked public outrage after CEO Robert Unanue spoke at the event.
Unanue claimed that the U.S. was "truly blessed" to have Donald Trump for a leader.
Goya Foods CEO: We're all "truly blessed" to have a leader like President Trump"youtu.be
The statement quickly launched Goya into the middle of an internet slug fest.
One one side were the critics. Led by key Latinx voices like Alexandria Ocasio-Cortez and Lin-Manuel Miranda, people vowed to stop buying Goya's products—primarily an array of canned foods and spices.
But there was a counter-protest.
Others--mostly White Trump supporters--heaved unwavering support for the company. They tried to gain Trump more Latinx voters—a group he has historically alienated.
Trump posted a strange photo of himself sitting at his desk with a line of Goya products in front of him in a possible violation of federal law. His daughter and White House adviser, Ivanka, also dipped into questionable legal territory when she posted a photo of herself proudly holding a can of Goya black beans.
There was even a "BUY-cott" page made on Kickstarter. It raised over $100,000 in 24 hours.
Needless to say, the internet pounced at the opportunity to lambaste Trump Jr. and his meandering product-placement video message.
Other comments placed Donald Trump Jr. in a broader context of the entire Trump family.
Others pointed to reports that Trump Jr's girlfriend, Kimberly Guilfoyle—who apparently prepared the meal—recently tested positive for the virus.
Yum!
That fact fueled some speculation.
It's important to remember that as President Trump and his family steer attention towards the Goya controversy, in the United States over 140,000 people have died due to the virus.
Maybe peddling canned goods shouldn't be the White House's biggest priority.