For eons, fashion has been the way to slay the red carpet. But last night? The game changed.
For Hollywood up-and-comers, there are two ways to grab the attention of red carpet photographers and make a career-boosting splash: an early arrival to make sure you get photographed as much as possible, and a bold fashion choice.
And last night, comedian Emily Heller crushed this red carpet game on a whole new level.
@ira I needed to make sure they took pictures of my purse— Emily Heller (@Emily Heller)1537224966.0
The Emmys red carpet was the usual dresses and shoes and jewels and chatter and "Who are you wearing?" as always. But Heller stopped time and snatched flashbulbs for a moment with a sartorial choice that has already gone down in fashion infamy--one that trolled the photographers themselves. Or, well, most of the photographers.
Making her brand loyalty loud and clear, Emily Heller accessorized her outfit with a handbag emblazoned with the Getty Images logo. Suck it, WireImage!
"You know who was really excited to take pictures of this purse? @gettyimages," Heller wrote on Twitter. "You know who wasn't? Every other photographer there."
You know who was really excited to take pictures of this purse? @gettyimages. You know who wasn’t? Every other phot… https://t.co/BSVy2YyPPb— Emily Heller (@Emily Heller)1537224244.0
It's an impressive troll, for sure, but what's almost more impressive is that Heller was able to keep the secret of an expert-level troll long enough to not ruin her own joke. Apparently, it wasn't easy:
@TotallyAllen @GettyImages Do u have any idea how hard it was to not post this bag online before today— Emily Heller (@Emily Heller)1537224642.0
Her restraint is inspiring!
On Twitter, folks were loving Heller's stunt:
@MrEmilyHeller @GettyImages I’m screaming— Ira (@Ira)1537224869.0
@MrEmilyHeller @GettyImages HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAGAGAG— Gabe Liedman (@Gabe Liedman)1537224570.0
shut down the red carpet, everyone go home, no one can top this https://t.co/coXsmrSN9v— Carly Usdin (@Carly Usdin)1537225499.0
@MrEmilyHeller @GettyImages This is beautiful— Jesse McLaren (@Jesse McLaren)1537226620.0
@MrEmilyHeller @GettyImages Chaotic good— Brittany (@Brittany)1537237371.0
And couldn't help but take the joke further.
@MrEmilyHeller @GettyImages can’t see what the purse says. watermark in the way— 𝙖𝙢 𝗶 𝘁𝗵𝗲 𝘄𝗼𝗿𝗺?? (@𝙖𝙢 𝗶 𝘁𝗵𝗲 𝘄𝗼𝗿𝗺??)1537231198.0
@MrEmilyHeller @GettyImages I’m with Shutterstock and I’m fucking triggered— Alona Forsythe (@Alona Forsythe)1537256625.0
And according to at least one photo editor, the other photographers definitely to the stunt personally!
She may have even started a fashion trend, it seems!
@MrEmilyHeller @GettyImages Didn't know I could be thirsty for a grey bag with a watermark on it, but Emily Heller can sell me anything.— Ashanté Shomari (A.I.) (@Ashanté Shomari (A.I.))1537252513.0
@MrEmilyHeller @GettyImages For the first time ever in my life I'm actually tempted to buy a manbag (murse) but one… https://t.co/TK68p2CWAp— Ian Berg (@Ian Berg)1537284094.0
Here's to you, Emily. Your troll game is an inspiration to us all!