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Scottish brewer BrewDog has launched a new beer in response to the Dominic Cummings controversy, with profits going towards making hand sanitizer for the NHS.
The name of Barnard Castle Eye Test Hazy IPA was voted for by fans and it is available for pre-order online.
All profits made from sales of the beer, which costs $20 for 12 cans, will help fund BrewDog's production of free sanitizer for the NHS and healthcare charities.
Inspired by recent events we’re thinking of making a new @BrewDog beer. But what should we call it? https://t.co/xEpBlXZ0HM— James Watt (@James Watt) 1590489115.0
People loved it.
@BrewDogJames @BrewDog Barnard Castle Eye Test is the pick for me. Could you maybe make the text a little blurry to make it just 👌— Matt Beal (@Matt Beal) 1590489192.0
@BrewDogJames @BrewDog Whatever you decide to call it, the can should also state: 'Only to be drunk responsibly, le… https://t.co/NpxFrD9Lr1— South Central Ambulance Service (@South Central Ambulance Service) 1590505307.0
@BrewDogJames @BrewDog The castle one. It'll always be the most memorable part of this whole sorry saga.— Half Woman Half Mince Pie (@Half Woman Half Mince Pie) 1590499942.0
@BrewDogJames @BrewDog Barnard Castle Eye test is brilliant. https://t.co/lOyBnaFo4a— Sunny Day (@Sunny Day) 1590493395.0
Described as a “short-sighted beer for tall stories," the New England, Old School IPA is “dry-hopped with pineapple, mango and a hint of lime" and is 6% ABV.
Fans were given the chance to vote on names for the beer, which included Cummings & Goings, 260 Miles, and Stay At Homes.
Demand since the announcement has been so high that the online shop has crashed several times due to the high volume of visitors.