Skip to content
Search AI Powered

Latest Stories

3D Hologram Technology Offers Innovative 'Solution' To Help Remedy The Absence Of Live Music

3D Hologram Technology Offers Innovative 'Solution' To Help Remedy The Absence Of Live Music
Singer songwriter Dan Olsen performs as an interactive hologram (Aaron Chown/PA)

New 3D hologram technology could be the solution to a dearth of live music during the pandemic, according to one artist.

Singer-songwriter Dan Olsen launched the technology, created by Musion 3D, during a performance at a central London hotel in front of a socially-distanced audience of some 40 people.


Olsen, who is from the Faroe Islands but has been living in London for the last six years, performed live from a studio in Mile End, east London, with his hologram projected into the room via the internet.

Interactive hologram performanceSinger-songwriter Dan Olsen performs as an interactive hologram (Aaron Chown/PA)

Its creators claim the Fanshare technology will offer musicians a way to connect with their audience while venues remain closed and concerts socially distanced.

The performer is able to see their audience on a screen and react in real time.

After performing a four-song set, Olsen told the PA news agency:

“I think this might be a solution. The timing of this now, coming up with this while there is no live music."
“If people see this they might go, 'Hey.' All of a sudden you can play to all the countries around the world. No problem."
“As long as you have the technology and the devices there it's possible. I can see this being a good solution for it."

Interactive hologram performance(Aaron Chown/PA)

He added:

“We have been in lockdown for so many months now. There was no live music, you couldn't play to any audiences."
“We have been craving it as much as people have been craving live music."
“We have been craving playing to live audiences and having that connection."
“It's as close to real life as it can be because you see the audience there, you see their reactions, you can pick people out, you have them singing or clapping along."
“It's a really nice feeling afterwards to have been able to do a show like that and to see that this is possible."

Interactive hologram performanceTechnicians monitor the performance (Aaron Chown/PA)

Olsen performed from the same room as his guitarist in Mile End, while a keyboardist played along live in central London.

The session was not without issue as the holograms froze briefly as Olsen began the third song of his set, before resuming movement.

Musion, who launched the technology in 2007, was responsible for Tupac's posthumous appearance as a hologram alongside Snoop Dogg and Dr. Dre at Coachella Festival in 2012.

The firm has also developed 3D holographic technology for stars including Madonna, The Black Eyed Peas and Rihanna.

Ian O'Connell, a founding director of Musion, told PA:

“My vision for this technology is to have an ecosystem comprising of stage artists – by that I mean musicians, comedians, dancers – who are able to perform their art within a mile of their home or place of work."

He said he hoped to “enable live stage performers to go from home to phone."

Speaking about the performance, he added:

“Overall I am absolutely delighted."
“For me, it didn't bother me that we had that glitch today because if we hadn't had that glitch people would have said this was easy – and it wasn't."
“We have spent a week getting this fine tuned because we want to take this to local pubs, we want to take this to people's homes and we want to be able to take it to small recording studios, all of whom will still have the same kind of bandwidth issues that we had with the studio in Mile End today."

More from News

Karoline Leavitt
Win McNamee/Getty Images

Karoline Leavitt Slammed After Suggesting Reports Of Deadly Strike On Iranian Girls' School Are Just 'Propaganda'

White House Press Secretary Karoline Leavitt was criticized after she rejected reports that the U.S. struck a girls' elementary school in Iran, killing 175 people, insisting in remarks to the press pool that it's just Iranian "propaganda" that they've "fallen" for.

Iranian state media and health officials said the strike occurred early Saturday morning in Minab, in the country’s southern Hormozgan Province. Journalists from international news organizations have not been granted access to independently verify the reported death toll or the circumstances surrounding the strike.

Keep ReadingShow less
Screenshots from @madswellness's TikTok video
@madswellness/TikTok

Woman Sparks Debate With Her Viral Hot Take That We Should 'Normalize Not Liking Dogs'

We're all different people with different interests, and it's perfectly okay that we like different things.

But there are some people who passionately, even vehemently, draw the line at other people liking or disliking dogs.

Keep ReadingShow less
Screenshots from @vanellimelli030's TikTok video
@vanellimelli030/TikTok

Model Accuses Fashion Brand Of Using AI To Recreate Her Looks For Ad Instead Of Hiring Her

There used to be laws in place for someone's likeness being used without their consent, and most certainly if their likeness was being used in an exploitative way for profit.

But now with the rise of AI-generated photographs, advertisements, and other digital products, the lines seem to have become muddied between the illegal stealing of someone's likeness and AI "inspiration."

Keep ReadingShow less
Screenshots from @anissahm15's TikTok video
@anissahm15/TikTok

TikToker Secretly Records Unhinged Spectrum Employee Screaming At Her For Trying To Cancel Her Service

Employees in commission-based positions are feeling increasingly pressured to acquire new clients, retain previous clients, and solve the issues their clients call in about with high satisfaction ratings.

Even though tensions are high, and the pressure they're feeling may be unrealistic for any one person to take, that doesn't give them the right to mistreat people who do not want to sign up or want to cancel.

Keep ReadingShow less
Screenshots from @hustleb***h's TikTok video
@hustleb***h/TikTok

Travel Influencer Posts Viral 'Hack' Using Hotel Coffee Maker To Wash Her Underwear—And We're Horrified

We've all worried about packing enough clothes when we go on a trip, especially when it's the really important stuff, like underwear and socks.

But travel influencer @tarawoodcox11 thoroughly grossed out the internet when she shared a hack for maintaining clean, or at least cleaner underwear, while on the go. The video was later shared by the TikTok platform @hustleb*tch where it went viral.

Keep ReadingShow less