Spain's postal service Correos dropped a new campaign with a stamp collection called Equality Stamps to highlight racial inequity, but people are calling them tone deaf. The collection features four stamps of different skin tones to reflect the "unfair reality that should never exist."
The issue people have is the lighter skin tones cost more than double the price of darker skin tones.
The aim was to have more people buy stamps of darker shades and less of white ones:
"Therefore, when making a shipment, it will be necessary to use more black stamps than white ones."
But it makes it seem like darker skin tones are worth less than lighter skin tones, sending the opposite message than intended.
Their campaign video says:
"In this way, we convert each letter and each shipment into a reflection of the inequity that racism creates."
Correos was in collaboration with SOS Racismo, a federation of Spanish anti-racism nongovernmental organizations, and with Spanish activist and rapper El Chojín, who's featured in the campaign's video.
The intent of dropping the stamps and campaign now was to coincide with the anniversary of the murder of George Floyd and European Diversity Month.
During June of 2020, Spain had one of it's largest rallies for Black Lives Matter in response to George Floyd's killing:
"Thousands marched in Madrid in June, making their way to the capital's Puerta del Sol square, a popular spot for LGBT rights rallies and environmental protests."
Not this time.
Plenty of that criticism came from Twitter.
SOS Racismo did make a statement about the racist and xenophobic reactions to the recent rise in migrants fleeing Morocco to the Spanish enclave of Ceuta.
"We have seen it these days in Ceuta, we see it every day in the Mediterranean, in the growing xenophobic and racist discourses that are taking hold in Europe."
The Correos postal service has yet to comment about the backlash from the Equality Stamps.