Christmas in July is not a new concept.

Stores do sales around that theme and cable channels run Christmas movie marathons in the middle of summer.

So First Lady Melania Trump announcing her Christmas preparations are under way on Wednesday, July 24 is not too absurd.

Except....

A little something else was going on in Washington DC on Wednesday. Special Counsel Robert Mueller gave congressional testimony on Capitol Hill.

Could Melania's Christmas in July be... a distraction?

The FLOTUS tweeted:

"#Christmas planning has begun in the East Wing at the [White House]. I'm looking forward to sharing our final vision for this unique tradition in the coming months."

How distracting could a First Lady's Christmas decorations be?

Well...

Melania Trump's unique Christmas decorating style drew much mocking in 2017 and 2018.

Apparently people haven't forgotten the "spooky forest" or "return to Gilead" themes.

That's a pretty good distraction.

A few people were all in for Melania though.

In a not at all creepy way.

Distraction achieved!

The book Golden Handcuffs: The Secret History of Trump's Women is available here.