Kid Rock was widely criticized after being caught sipping a Bud Light at a Nashville bar.
The musician was observed enjoying the beverage on a Thursday night while attending a performance by country singer Colt Ford and his choice of drink sparked criticism considering he garnered attention in April for firing shots at a case of Bud Light.
Rock's violent act of protest was in response to the beer company sending just a single promotional can to transgender TikTok influencer Dylan Mulvaney.
You can see Kid Rock drinking Bud Light in the video below.
Kid Rock Drinks Bud Light Beer After Shooting Up Cases | TMZyoutu.be
Photographs can also be seen below.
Rock sparked outrage on social media this spring after posting a video of himself shooting cases of Bud Light beer in protest against the company's collaboration with Mulvaney.
Mulvaney, who gained fame on TikTok for her Day 365 Of Girlhood video series, was sent a personalized can of Bud Light with her face on it to commemorate a year since she began her gender transition.
However, the partnership angered bigoted social media users, who quickly called for a boycott of the brand and its parent company, Anheuser-Busch.
Kid Rock himself went viral at the time after posting a video in which he could be seen holding an assault rifle and shooting at cases of Bud Light until they burst open and liquid poured out of them.
He then turned to the camera and raised his middle finger, shouting,
"F**k Bud Light and f**k Anheuser-Busch."
You can see his video below.
Kid Rock Shoots Back at Bud Lightwww.youtube.com
The musician was swiftly called out for his hypocrisy.
After the company unveiled its partnership with Mulvaney, many conservatives filmed themselves dumping out Bud Light cans and destroying cases with semiautomatic rifles. Some even made baseless accusations against Mulvaney, tarnishing her reputation.
The boycott's impact was evident as Modelo Especial replaced Bud Light as the top beer brand in the United States. Moreover, Bud Light sales saw a significant decrease of nearly 28 percent in the last week of June compared to the same period the previous year.
Anheuser-Busch later made the decision to lay off 350 workers—a move celebrated by the far-right—though CEO Brendan Whitworth—himself a target of conservative conspiracy theories—clarified that the layoffs affected corporate roles and not positions like brewery and warehouse staff, drivers, and field sales representatives.