Jonathan Kay—a right-wing editor for the outlet Quillette—has been washing his hair with dog shampoo for several months.
Kay posted a photo of the shampoo he has been using, saying he missed the small typeface Arm & Hammer labeled the bottle with—however, the bottle clearly has a photo of a dog.
so it turns out I've been using dog shampoo on my hair for the last few months. (I only discovered it when I ran ou… https://t.co/ifvUihJEC5— Jonathan Kay (@Jonathan Kay)1612108324.0
A merry little yellow Labrador Retriever happily waits to answer your question about whether this shampoo is for humans or for pets.
And people roasted Kay immediately.
@jonkay @ArmandHammer It has a dog on it— Molly Jong-Fast🏡 (@Molly Jong-Fast🏡)1612114152.0
@jonkay @ArmandHammer you’re stupid.— Seth Rogen (@Seth Rogen)1612116831.0
@jonkay @ArmandHammer I thought this was honey. Been using it in my tea. Should I sue Top Paw 🐾? https://t.co/WBREzqoghR— Christina Sommers (@Christina Sommers)1612158702.0
@jonkay https://t.co/DoyQymbN8v— Mary Ellen (@Mary Ellen)1612112592.0
@jonkay https://t.co/2XNk8FQt8F— Saeed Jones (@Saeed Jones)1612116566.0
Kay delivered a reply to the roasting he received:
"'but Jon, it has a pic of a dog!' doesn't mean anything. Lots of shampoos i used in the past have pictures of waterfalls, or people cleaning dishes, or gauzily drawn women frolicking in pastures, or dudes under waterfalls with chests provocatively projected outwards, or whatever."
But by his own admission, those other products he mentioned have drawings of humans.
@jonkay Don’t sweat it man, I used a litter box for 3 years and finally was like oh wow these cats mean something.— Brendel (@Brendel)1612112337.0
@jonkay https://t.co/TsH442VD7A— 404 | #BLM | 🏳️🌈 (@404 | #BLM | 🏳️🌈)1612184666.0
@jonkay Sir, I have different hair texture. When I see a black person on a bottle of shampoo, I know that this part… https://t.co/eVVW96vE3n— Xzamilloh (@Xzamilloh)1612134091.0
@jonkay I’ve had good results with this shampoo https://t.co/nqNRw5nfL7— Emil Seidel (@Emil Seidel)1612112810.0
@jonkay ignore the haters john, they just don't get it. i've been using my box of arm & hammer baking soda as a li… https://t.co/gpqWEIGFr5— Austin Braun (@Austin Braun)1612114142.0
He then tried to play it off as an intentional self-own.
(for those who need explanation, to repeat: 1. dog gets weekly bath in my bathroom 2. at some point, I stupidly sta… https://t.co/h7OCfVe1Co— Jonathan Kay (@Jonathan Kay)1612143812.0
Which people were not buying.
@jonkay https://t.co/7ScIzpNKtR— Genshin Raider (@Genshin Raider)1612194524.0
@jonkay I think you're a good boy, Jon. WHO'S a good boy? YOU are! YOU'RE a good boy!— Mark Newman ® (@Mark Newman ®)1612145936.0
@jonkay This level of defensiveness is absolutely "I'm not owned!"-level defensiveness, I don't know the numerical… https://t.co/6V6Dhvxsmy— Renée Stephen (@Renée Stephen)1612145323.0
@jonkay Haha #3 tho, I do enjoy when someone says "I was just joking!!" when clearly they weren't and people called… https://t.co/9ZfTjKekhv— Renée Stephen (@Renée Stephen)1612144639.0
Though nobody is buying Kay's tactics to avoid accountability for using dog shampoo—a harmless fact which he could have totally kept to himself if he didn't want to be dragged across the internet—everybody is absolutely laughing at him.
A little laughter in 2021 is not a bad thing.