Donald Trump Jr.—or someone—wrote a book with a long title designed to pander to President Trump's most ardent supporters which we're not going to promote.
Picking a title and a cover for a book can have a major impact on sales.
A lot of thought usually goes into it.
But not everyone thinks the title Don Jr. chose quite captures the essence of his book.
So they offered alternatives.
A duo of artists and comedians known as TGL—which stands for "The Good Liars"—took credit for an alternate book jacket spotted in New York after the President's eldest son released his book.
We changed the cover of @DonaldJTrumpJr’s book to make it a little more honest and put them up in @BNBuzz. You're w… https://t.co/S8IiGj91Wu— The Good Liars (@The Good Liars)1573168498.0
The new title reads:
Daddy, Please Love Me: How Everything I Do Is To Try To Earn My Father's Love
They also relocated a few copies to the Young Adult fiction section.
We made a new Don Jr. book cover and put them in the Young Adult section of Barnes and Noble. https://t.co/071E3tTdGz— Jason Selvig (@Jason Selvig)1573167148.0
In a statement to The Hill, the duo said:
"We did the stunt to reach Don Jr.. It's really sad to watch him try to earn his father's love so publicly."
"It's pretty obvious that President Trump doesn't love him, and Junior's attempts to get his father's attention—dressing up as his father for Halloween and marrying a Fox News personality that looks conspicuously like Melania—have been really hard to watch."
While Don Jr. may be hard to watch, people are loving TGL's antics.
@jasonselvig ✨brilliant ✨ https://t.co/kCWtuFyCYa— marjohn *PIZZAZZ* heath (@marjohn *PIZZAZZ* heath)1573251523.0
Took me a minute to realize this is not the real title. https://t.co/AzoBdujW4b— Ana Navarro-Cárdenas (@Ana Navarro-Cárdenas)1573244073.0
@Elleazny @jasonselvig Give him one with the new cover to sign! ( Make damn sure you take a video cus it will go VIRAL)!!!— firstname.lastname@example.org (@email@example.com)1573350300.0
.@DonaldJTrumpJr Congrats on the new book! Great read. https://t.co/6QfRgOxL7s— aasif mandvi (@aasif mandvi)1573398759.0
Winner of the Internet. Someone changed Don Jr. book "Triggered" to "Daddy, please love me". #TheView #TrumpJr… https://t.co/sBgqd7EFuo— Malia Miranda (@Malia Miranda)1573230722.0
Genius! https://t.co/tiQR2QElCk— Greg Grunberg (@Greg Grunberg)1573272001.0
A comedy group swapped out the book jacket of the newly released Trump Jr. book with fake title: "Daddy, Please Lov… https://t.co/auJrcl1X1g— Nick Walden Poublon (@Nick Walden Poublon)1573240739.0
TGL—Jason Selvig and Davram Stiefler— previously made headlines for a satirical ad on a New York City subway train. It offered legal services from President Trump's personal attorney Rudy Giuliani.
The ad read:
"Need A Lawyer? Call Crazy Rudy."
Seriously @RudyGiuliani "You'd have to be blackout drunk to work for the president like this... for free, right?" https://t.co/QmLs80UbVl— Jason Selvig (@Jason Selvig)1570112137.0
The state of politics may be in disarray in the United States, but the comedy game is on point.
@GottShirley Hey Shirley! We are launching our Patreon and giving them as gifts. https://t.co/Xe25aq8m9c— Jason Selvig (@Jason Selvig)1573485284.0