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Doritos Ad For Day Of The Dead Featuring Gay Ghosts Has The Internet Applauding Through Tears

Doritos Ad For Day Of The Dead Featuring Gay Ghosts Has The Internet Applauding Through Tears
Doritos Mexico/YouTube
Mike Walsh
By Mike WalshOct 29, 2021
Mike Walsh
Mike is a writer, dancer, actor, and singer who recently graduated with his MFA from Columbia University. Mike's daily ambitions are to meet new dogs and make new puns on a daily basis. Follow him on Twitter and Instagram @mikerowavables.
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A Doritos advertisement that featured the Day Of The Dead (aka El Dia De Los Muertos) shocked viewers when it turned out to have some queer cast members.

The ad, run by Doritos Mexico, shows a family visiting the graveside of a dearly departed Uncle, who appears in ghost form to talk to his family.

www.youtube.com

The ghost of Uncle Alberto appears alongside another ghost, and introduces him as "Mario....my partner."

Several members of the living family gasp, except for the eldest, Uncle Alberto's sister, who applauds and says "What a miracle. I thought you'd be alone forever."








At the end of the spot, tearful viewers are shown a reassurance that "Nunca Es Tarde Para Ser Quien Eres," which is the title of the video, and translates to:

"It's never too late to be who you are."










Doritos was proud to run the commercial.

"In Mexico, the Day of the Dead is a celebration of life. It's a moment to share our respect, love, and unity for all the people we cherish, even if they are gone," the company said, according to LGBTQ Nation.

"And it's an opportunity for Doritos Mexico to celebrate love and our commitment to the LGBTQ+ community every day."
"With the commercial 'It's never late to be who you are,' we want to say that it's never too late to share your true self, and when you are ready, we will support you."








There's only one thing left to say to Doritos:

Buen chico. Gracias.

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