Texas Republican Representative Dan Crenshaw recently attempted to boycott Bud Light by posting a video on Instagram.
However, his attempt backfired after it was discovered he was unaware that Karbach, a beer brand owned by the same parent company as Bud Light, was sitting in his fridge.
Crenshaw posted the video in response to Bud Light's ad campaign featuring transgender influencer Dylan Mulvaney. The ad sparked a backlash among some conservatives, with the hashtag #BoycottBudLight trending on Twitter.
In the video, Crenshaw is seen walking over to his fridge and announcing that he was ready to throw away any Bud Light can he found because of the company's "stupid" ad campaign.
However, when he opened the fridge, he found that there were no Bud Light cans inside. He then declared that his boycott had been successful, saying,
"Alright, well I guess that was easy."
However, Crenshaw missed the many cans of Karbach that were visible inside his fridge. Karbach is a beer brand that was acquired by Anheuser-Busch, the parent company of Bud Light, in 2016.
You can see the video below.
Crenshaw's failed boycott attempt drew ridicule from many on social media, with some pointing out the irony of the situation.
Mulvaney, who gained fame on TikTok for her Day 365 Of Girlhood video series, was sent a personalized can of Bud Light with her face on it to commemorate a year since she began her gender transition.
However, the partnership has drawn criticism from bigoted social media users, who have called for a boycott of the brand and its parent company.
Last week, musician Kid Rock sparked outrage on social media after posting a video of himself shooting cases of Bud Light beer in protest against the company's collaboration with Mulvaney.
Anheuser-Busch has defended its collaboration with Mulvaney, stating that the personalized can was sent as a "gift to celebrate a personal milestone and is not for sale to the general public."
The company also said that it works with "hundreds of influencers" across its brands "as one of many ways to connect with audiences across various demographics."