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Texas Republican Representative Dan Crenshaw recently attempted to boycott Bud Light by posting a video on Instagram.
However, his attempt backfired after it was discovered he was unaware that Karbach, a beer brand owned by the same parent company as Bud Light, was sitting in his fridge.
Crenshaw posted the video in response to Bud Light's ad campaign featuring transgender influencer Dylan Mulvaney. The ad sparked a backlash among some conservatives, with the hashtag #BoycottBudLight trending on Twitter.
In the video, Crenshaw is seen walking over to his fridge and announcing that he was ready to throw away any Bud Light can he found because of the company's "stupid" ad campaign.
However, when he opened the fridge, he found that there were no Bud Light cans inside. He then declared that his boycott had been successful, saying,
"Alright, well I guess that was easy."
However, Crenshaw missed the many cans of Karbach that were visible inside his fridge. Karbach is a beer brand that was acquired by Anheuser-Busch, the parent company of Bud Light, in 2016.
You can see the video below.
Crenshaw's failed boycott attempt drew ridicule from many on social media, with some pointing out the irony of the situation.
\u201cAre these the same idiots who keep crying about cancel culture? \ud83d\ude02\ud83e\udd23\ud83d\ude02\ud83e\udd23\ud83d\ude02\ud83e\udd23 \n\nRep. Dan Crenshaw\u2019s Bud Light Boycott Fails https://t.co/zxVyfZHDdh via @thedailybeast\u201d— Just Lisa \ud83d\ude4b\ud83c\udffb\u200d\u2640\ufe0f\ud83e\udd17\ud83d\udcaa\ud83c\udffb\ud83e\udd8b (@Just Lisa \ud83d\ude4b\ud83c\udffb\u200d\u2640\ufe0f\ud83e\udd17\ud83d\udcaa\ud83c\udffb\ud83e\udd8b) 1681160072
\u201cHahahahacresnahwismoronhahahaha \u201cboycotting but light but doesn\u2019t know bud light owns karbach\u2026 but let\u2019s not details get in the way of a bigoted agenda. #DanCrenshaw #budlightboycott @karbachbrewing\u201d— Michael Crofford (@Michael Crofford) 1681058577
\u201c@gop boycotts are so funny. They just don't get it.\n\n@DanCrenshawTX @budlight https://t.co/OuafdZrWB6\u201d— ~~Angry Problem Child~~ (@~~Angry Problem Child~~) 1681161517
\u201cDoesn't @DanCrenshawTX have anything better to do? \n\nRep. Dan Crenshaw posts #boycottbudlight video with fridge full of Karbach, owned by same company https://t.co/uQOxPZFLGJ via @houstonchron\u201d— Sean Graf (@Sean Graf) 1681229916
\u201cI keep telling folks these people aren\u2019t the brightest. \n\nhttps://t.co/QdmAnxUmjX\u201d— Miss Aja (@Miss Aja) 1681193124
\u201cI Repeat: \n\nRepublicans Are The Dumbest People On The Planet ! \n\nTexas Rep. Dan Crenshaw posts Bud Light boycott video on Instagram https://t.co/a2LX26oeU7\u201d— M-A.Stay\u2019Legit \uea00\u2122\ufe0f\ud83c\udde8\ud83c\udde6\ud83c\udde9\ud83c\uddea (@M-A.Stay\u2019Legit \uea00\u2122\ufe0f\ud83c\udde8\ud83c\udde6\ud83c\udde9\ud83c\uddea) 1681158605
\u201cWho is going to tell him? \ud83e\udd74\nhttps://t.co/lMNcIewWLp\u201d— Chron (@Chron) 1681153830
\u201cHey @DanCrenshawTX , as my mom used to say, just because everyone else is behaving like a fool, doesn't mean you have to. Rep. Dan Crenshaw\u2019s Bud Light Boycott Fails https://t.co/deoBgApAqw via @thedailybeast\u201d— Barbara Hoffmann (@Barbara Hoffmann) 1681156230
Mulvaney, who gained fame on TikTok for her Day 365 Of Girlhood video series, was sent a personalized can of Bud Light with her face on it to commemorate a year since she began her gender transition.
However, the partnership has drawn criticism from bigoted social media users, who have called for a boycott of the brand and its parent company.
Last week, musician Kid Rock sparked outrage on social media after posting a video of himself shooting cases of Bud Light beer in protest against the company's collaboration with Mulvaney.
Anheuser-Busch has defended its collaboration with Mulvaney, stating that the personalized can was sent as a "gift to celebrate a personal milestone and is not for sale to the general public."
The company also said that it works with "hundreds of influencers" across its brands "as one of many ways to connect with audiences across various demographics."