Burger King is encouraging the public to order takeout and delivery from rival fast food chain McDonald's.
The statement, made on social media as England prepares to go into a second national lockdown, urged people to continue to get food from restaurants to support the industry while restrictions are in place.
The chain wrote:
“Order from McDonald's."
“We never thought we'd be asking you to do this."
“Just like we never thought we'd be encouraging you to order from KFC, Subway, Domino's Pizza, Pizza Hut, Five Guys, Greggs, Taco Bell, Papa John's, Leon…or any of the other independent food outlets, too numerous to mention here."
We know, we never thought we’d be saying this either. https://t.co/cVRMSLSDq6— Burger King (@Burger King)1604321604.0
Under the new restrictions, which come into force on Thursday, restaurants will be forced to close to all but takeaway trade.
Burger King is hoping the public will make use of that option at any high street restaurant – though it did add that “a Whopper is always best."
“Restaurants employing thousands of staff really need your support at the moment," the chain's statement continued.
“So, if you want to help, keep treating yourself to tasty meals through home delivery, takeaway or drive thru."
“Getting a Whopper is always best, but ordering a Big Mac is also not such a bad thing."
Some fans appreciated the camaraderie.
@BurgerKingUK https://t.co/6WRUFnjnOY— Junior (@Junior)1604327359.0
@BurgerKingUK Burger King truly is without question my favourite royal. https://t.co/Wq178qCsn4— Courtney Theriault (@Courtney Theriault)1604329337.0
@BurgerKingUK This is class, from a Taco Bell fan.— Be Well (@Be Well)1604324272.0
But many were quick to point out that chains like McDonald's and Burger King will probably be fine.
It's the small, local restaurants that could use the help.
@BurgerKingUK LMAO WUT. These are multi billion dollar corporations. Order from the local guy down the street, not these clowns.— Michael DeEspn (@Michael DeEspn)1604326481.0
@BurgerKingUK McDonald's has a net worth of c.$31,491,350,000. I think they are OK. Support local smaller businesses.— Chris ⚡️ (@Chris ⚡️)1604322866.0
But then again...
@BurgerKingUK To the people saying it's a multi million dollar company. Yes BUT your local one isn't. It's a franch… https://t.co/4zzX89clC6— Mr Todd the Fox (@Mr Todd the Fox)1604335291.0
@Crawfy2k9 @BurgerKingUK McD's are franchises - so while the main organisation is huge, individually the restaurant… https://t.co/cOEkRv6M39— Simon Hendy (@Simon Hendy)1604323052.0
In conclusion: support your local businesses if you can!