It's the relationship we didn't know 2020 needed.
In an official pro-LGBTQ+ campaign in Finland, Burger King made nice with its rival chain, MacDonald's.
Very, VERY nice.
Proud to see Burger King Finland as the official partner of The Helsinki Pride. Even more proud of our 100% Corpora… https://t.co/p4UW01kOon— Fer Machado (@Fer Machado) 1599742444.0
Helsinki Pride and Burger King are partnering to send the message of Pride around Finland.
Helsinki Pride will be different this year because of the ongoing pandemic, but it's nice to know that major fast food icons don't need to social distance.
A new Finnish ad campaign by Burger King celebrates LGBTQ pride by showing the fast food chain's mascot kissing its… https://t.co/2BEvHK2ciU— LGBT+ Puerto Rico (@LGBT+ Puerto Rico) 1599843793.0
@lgbtpr Always remember: They are doing this just as Marketing. They dont care for LGBT, they only care for the pub… https://t.co/2wLb2evXSM— Agar (@Agar) 1599978684.0
@lgbtpr https://t.co/cF7xAGLnkw— Dajan Tafari used all 50 characters for his handle (@Dajan Tafari used all 50 characters for his handle) 1599952605.0
@fer_machado123 @HRC As a gay, this depresses me immensely.— Will Jennings (@Will Jennings) 1599917081.0
Burger King Finland also issued a statement on the campaign.
Burger King Finland's brand manager Kaisa Kasila said:
"Burger King has always stood for equality, love, and everyone's right to be just the way they are."
"The only instance where it might not seem so is when we're bantering with our competitor. But we want to be clear – it all stems from the respect we have for them. And we know McDonald's stands for the values we stand for, too."
"The idea behind the painting sprung from our desire to celebrate love in all forms. We thought, what a better way to convey our values than by portraying an all-encompassing kiss between Burger King and McDonald. We wanted to show that in the end, love always wins."
@fer_machado123 @HRC Always a sucker for a good rivals-to-lovers arc. We love to see it.— Casper Oliver (they/them)☀️🏳️⚧️ (@Casper Oliver (they/them)☀️🏳️⚧️) 1599874867.0
Burger king x McDonald 😳👌 https://t.co/YhLYTV9E23— Suspendis 💚🦌 (@Suspendis 💚🦌) 1599955615.0
Life imitates art. This is an official ad from Burger King. https://t.co/yt2zaTi54R— Ian Miles Cheong (@Ian Miles Cheong) 1599867491.0
These poster are all around Helsinki during Pride Week. What can I say? @BurgerKing has done it again. Effin bril… https://t.co/rx7jVljOSr— Simone Bocedi 🔥 (@Simone Bocedi 🔥) 1599737447.0
Previously, Burger King changed its name to Burger Queer in Mexico during Pride month, as well as sold a rainbow-wrapped Whopper in the USA for San Francisco Pride.
@fer_machado123 @HRC happy #Pride Helsinki 🏳️🌈 #AlwaysProud— Zander Doyle 🌈🍁 (@Zander Doyle 🌈🍁) 1599953106.0
@fer_machado123 @HRC Love it!— Joel Shoemaker 🏳️🌈 (@Joel Shoemaker 🏳️🌈) 1599850642.0
@fer_machado123 @HRC ¡AMOR ES AMOR!— 365.242 (@365.242) 1600003867.0
We hope that the King and Ronald are very happy together.