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Alicia Silverstone Just Revived Her Iconic 'Clueless' Character To Tease A New Super Bowl Ad

Screenshot of Alicia Silverstone from "Clueless"
Paramount Pictures

The actor gave a sneak peak at her revived character of Cher Horowitz from the classic '90s comedy in an ad for Rakuten.

Fans of the iconic 90s cult hit movie Clueless are reveling in Alicia Silverstone reprising her character Cher Horowitz in a new Super Bowl ad.

Silverstone became popular when audiences fell in love with her character from the 1995 movie by writer-director Amy Heckerling that was a refreshing take on Jane Austen’s classic novel Emma.


Much to the delight of fans, she teased them with a trailer of her revisiting the role of the Valley Girl protagonist after 28 years since the teen comedy first had audiences buggin'.

“I’m just gonna leave this here," Silverstone wrote on Twitter.

The accompanying video showed her in her familiar yellow checkered blazer and twirling bubble gum and winking toward the camera.

Silverstone didn't leave diehards hanging.

She followed up with another clip, this time showing her walking to the front of a classroom with shopping bags in both hands and declaring from behind the lectern:

"Don't bug. Your girl is back."

The background music was “We Are Young, We Are Free” from the movie's soundtrack.

Here's the original version of her iconic behavior.

Twitter was giddy with excitement.


People were impressed by her ageless looks.


Some fans had their hopes way up for a sequel, although anything is possible.


A Clueless reboot was once considered for streaming on Peacock but was ultimately passed on for now.

According to the Hollywood Reporter, the reboot was described as:

“A baby pink and bisexual blue-tinted, tiny sunglasses-wearing, oat milk latte and Adderall-fueled look at what happens when queen bee Cher disappears and her lifelong No. 2 Dionne steps into Cher’s vacant Air Jordans."
"How does Dionne deal with the pressures of being the new most popular girl in school, while also unraveling the mystery of what happened to her best friend?”

This wasn't the first time Silverstone revisited her Clueless character.

In 2021, she made her viral TikTok debut with a clip of her recreating the famous "as if" scene with her 10-year-old son Bear Blu Jarecki who she co-parents with her ex-husband, musician Christopher Jarecki.

In the clip, her son put his arm around her prompting her to shove him off and say "Ew! Get off of me! Ugh, as if!" just like Cher did in the movie.

Watch for the new ad when the Kansas City Chiefs take on the Philadelphia Eagles at the Super Bowl broadcasting live on February 12, 2023.

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