At long last the collaboration between GAP, Balenciaga and Ye, is available in stores, but not all fans are feeling it.
Not because of the fashions themselves, but because of Ye's insistence at how they be displayed—in giant piles inside trash bags strewn around the floors of GAP stores.
Some fans see it as yet another outside-the-box Ye-style stroke of genius. But given some of the garments cost upwards of $300, many others are deeply unimpressed.
Ye's demands for how the Yeezy GAP line be displayed came to light after a customer posted pictures of the line inside a GAP store, which instantly went viral.
See the display below.
In their caption, the customer, Owen Langan, claimed GAP is also not helping customers sift through the piles of $300 garments to find their correct size.
They wrote:
"This is how they are selling Yeezy GAP."
"The sales associate said Ye got mad when he saw they had it on hangers and this is how he wanted it."
"They won’t help you find ur size too, you just have to just dig through everything"
Speaking to Newsweek, Langan said at first he thought the display must have been some kind of viral marketing ploy, rather than the the actual product display.
He told the magazine:
"I thought it was an installation or something for an ad campaign at first."
The displays are similar to the product launches of the Yeezy GAP line, promotional photos from which show the garments heaped inside black vans and black dumpsters.
The unorthodox approach has strongly divided Ye's legion of fans.
Some loved the idea and felt it was perfectly on-brand with Ye's offbeat identity as an artist.
But others felt the move was ridiculous and exploitative.
They were left angry by what they see as a manipulative stunt.
The Yeezy GAP line launched in late July and features looks Ye has been seen wearing out in public in recent months.
It is part of a 10-year partnership between him and the retailer.
