An Australian TV reporter publicly apologized to Adele for an embarrassing gaffe during his major interview with the multi-Grammy Award-winning singer.
'Weekend Sunrise' host Matt Doran issued a very public, on-air apology to #Adele over his "terrible mistake" https://t.co/AkkoRgzoAL
— billboard (@billboard) November 28, 2021
The host of Channel Seven’s Weekend Sunrise, Matt Doran, had flown from Australia to London with his crew for an exclusive interview ahead of the release of 30–the singer's highly anticipated fourth studio album.
According to The Guardian, the chat was part of a $1 million deal that would have included broadcast rights to Adele’s One Night Only television special.
But the interview wound up being canceled after Doran admitted he had only listened to the track, "Easy On Me," out of the entire album.
Doran said he missed the email with a link to preview the latest album. Adele's team had allegedly sent the e-card ahead of the interview, which was to be Adele's only Australian interview.
You can watch the host's apology to Adele, here.
"I am so sorry"@MattDoran22 apologises to @Adele and her Australian fans over his recent interview with the music superstar. pic.twitter.com/0DeJtUe3gW
— Sunrise (@sunriseon7) November 26, 2021
Doren opened his statement with:
"This is a story that has sparked a torrent of abuse and mockery from around the world, and if I'm being honest with you, the bulk of this savaging, I deserve, and I totally own."
"I flew to London to interview Adele, an unspeakable privilege and what was to be one of the highlights of my career."
"I made the terrible mistake of assuming we weren't to be given a preview copy of this album because our interview was airing before it was released, and Adele's album was the industry's most prized secret."
"The day after — after we landed in London — an email came through from Sony. It didn't mention Adele, but it did contain a link to her album."
"The genuine, dead-set, hand-on-heart truth is that I missed it by an absurdly long margin — the most important email I've ever missed in my life."
"The interview itself — Adele didn't walk out. It ran over time."
Doran said at least half of the interview "focused squarely on the new music" and covered topics ranging from divorce and empowerment to the "paradox" of being "the world's most famous artist but hiding fame."
"But all that doesn't matter. Because by missing the album link, however I might try to justify it, I've insulted Adele," he continued.
"To Adele, I say, I'd never have knowingly disrespected you by deliberately not listening to your work. I am so sorry."
"I also apologize to Adele's Australian fans and to you, our viewers, who, through my error, have been denied this interview and the insight into her character."
Online reception to his interview was mixed.
Hardcore Adele fans were less forgiving of the host disrespecting their idol.
This isn't really owning it. He had one job and couldn't rise above his own arrogance to do it.
— AspiringProle (@Pamduckling) November 27, 2021
Ah, no. He didn't do basic research 101. Genuine major stuff up not genuine oversight.
A cadet journalist would know that!
— Bronwyn (@Bronwyn55) November 27, 2021
genuine oversight? You are about to interview the biggest artist on the planet and you don't confirm with her reps/label that they will not let you listen to the record before hand? WTF are the suppose to talk about? 'so tell me, these songs I haven't heard, let's talk about it?"
— ceyline (@ceyline20) November 27, 2021
As a former music journalist who's interviewed plenty of Hollywood and music stars, this is unforgivable. You were given one of the best interviews of the year and you didn't do your homework. Plenty of other professionals would have jumped at the chance. Do your research.
— Andrew James (@AndrewJame5) November 27, 2021
Others felt the host was genuine.
@Adele @MattDuran22 @sunriseon7 Very sincere apology! We're all Human, missing the email can happen. Seriously Disappointed in @Adele IF she was offended, annoyed or angry over Matt not listening to her new album, that wasn't even out yet, IF so then get over yourself @Adele!
— Nettie Boline (@nettie_boline) November 29, 2021
Such a shame as it sounds like a great interview. Too bad we won’t get to see it due to a genuine oversight. Your apology is heartfelt, Matt.
— Susan (@suzeesea) November 27, 2021
I don’t think @mattdoran22 has to apologise for anything as we are all human and mistakes! Sometimes we over look things and we just learn from that🙏I am sure @Adele doesn’t hold any grudges either🤗
— Debbie L Pearson (@DebbieLCox) November 27, 2021
You’re a good bloke. I hope Adel sees that. I’m a fan of hers - I’m now a fan of yours.
— Mike (@Mike47455471) November 27, 2021
Quite frankly doesn’t Adele or her management need to get over themselves a bit. Gees you missed a preview of her work, you didn’t commit a crime, shouldn’t we all get a bit of perspective on this?
— Francesca Matthews (@fran_slade3) November 27, 2021
It takes courage to apologise. I'm reminded of replies to a lovely 2020 Tweet by @SteveDoherty1 [https://t.co/zRMgJVVNnC]. We've all made clangers. Mine was leaving a fluffed retake in a program that went out on the World Service. Not a career highlight.
— Corinne Podger (@corinne_podger) November 27, 2021
You should NOT have to apologise Matt. I suspect the interview is being held back for other reasons known only to the Sony executives.🌞
— Mel Marcello (@melmarcello) November 27, 2021
No need to apologize- I'm sorry you were shamed for that. Millionaires don't get how overworked and stressful everyday people are at their day jobs. It's so easy to miss a link. They should have confirmed you received it. Keep shining! You are good
— rey (@LetBritneyShine) November 27, 2021
It's clear Doran finally listened to the entire album, albeit a little too late.
He quoted a lyric from the bridge of the singer's 10th track on the album, "Hold On," saying:
"Sometimes forgiveness is easiest in secret. I'm not expecting that forgiveness. But I do owe you an apology."
When Adele asked Doran after the exclusive interview what he thought of the new album, he told her, "I haven't listened to it," according to the Daily Telegraph.
Ok, I think he’s said sorry enough. Gutted to miss the email but he’s only human. Ultimately sounds like he did a good interview. Nobody died https://t.co/PVcYZcy2SY
— Siobhán Robbins Sky (@SiobhanRobbins) November 28, 2021
“Adele didn’t storm out,” he said. “In fact, it was the polar opposite. What was meant to be 20 minutes was extended to 29 minutes."
“The majority of the chat was about the album. I told her: ‘I’ve only had the privilege of hearing Easy on Me, but not the other tracks.’ ”
Despite reports indicating he was suspended for two weeks for the gaffe, Doran said he was not formally suspended from Sunrise.
Sony has refused to release the interview footage.