Fruit Roll-Ups' Legal Team Just Debunked A TikTok Trend Claiming The Plastic Wrapper Is Edible

Fruit Roll-Ups are a staple of any kid's diet. And apparently some adults as well.

After a TikToker recently claimed that the plastic wrapped around the fruit leather was edible after spending time in the freezer, the snack brand urged users on TikTok not to consume the plastic.

The clip is one of many TikToks circulating online that show inventive ways to enjoy the popular food.

People were pretty sure the legal team put them up to this.

@wilson_where_are_you/TikTok

The brand replied extensively in the comments.

@fruitrollups/TikTok

Surely, though, it was just for the lawyers.

@whatsarahsaid__/TikTok

@lordesbigtoe/Tiktok

In fact, many people commented that this is probably the company trying to prevent another Tide Pods trend, you know, when Gen Z ate Tide Pods as part of a viral social media challenge?

@polaris_389/TikTok

Other brands got in on the viral TikTok.

/@walmart/TikTok

However, many people noted that the original poster was probably faking the video and not eating plastic.

@kremedelakitty/TikTok

It's for the views.

@jg01281/TikTok

However, someone noted that Fruit Roll-Ups' video did achieve one thing: making them buy the product again.

@cluelessbushcraft/TikTok

But seriously, isn't it a bit harsh when a snack company has to reply to your video?

@fairyshadow/Tiktok

Please don't eat plastic—but if this makes you re-interested in Fruit Roll-Ups, you won't be alone.