Fruit Roll-Ups are a staple of any kid's diet. And apparently some adults as well.
After a TikToker recently claimed that the plastic wrapped around the fruit leather was edible after spending time in the freezer, the snack brand urged users on TikTok not to consume the plastic.
The clip is one of many TikToks circulating online that show inventive ways to enjoy the popular food.
People were pretty sure the legal team put them up to this.
@wilson_where_are_you/TikTok
The brand replied extensively in the comments.
@fruitrollups/TikTok
Surely, though, it was just for the lawyers.
@whatsarahsaid__/TikTok
@lordesbigtoe/Tiktok
In fact, many people commented that this is probably the company trying to prevent another Tide Pods trend, you know, when Gen Z ate Tide Pods as part of a viral social media challenge?
@polaris_389/TikTok
Other brands got in on the viral TikTok.
/@walmart/TikTok
However, many people noted that the original poster was probably faking the video and not eating plastic.
@kremedelakitty/TikTok
It's for the views.
@jg01281/TikTok
However, someone noted that Fruit Roll-Ups' video did achieve one thing: making them buy the product again.
@cluelessbushcraft/TikTok
But seriously, isn't it a bit harsh when a snack company has to reply to your video?
@fairyshadow/Tiktok
Please don't eat plastic—but if this makes you re-interested in Fruit Roll-Ups, you won't be alone.
@jimmyfallon/Instagram