Pedialyte may have been developed to help with infant dehydration, it's long been known as one of the best underground hangover cures. After so many years of grown ups buying the beverage to stymy their headaches and nausea, Pedialyte finally decided to lean into the trend and market itself straight to heavy-drinking adults.
Pedialyte's advertisements now claim the "Pedialyte Sparkling Rush," a new variety of the product specifically for adults, will "help prevent dehydration caused by vomiting, diarrhea, exercise, travel, and heat exhaustion."
Noowww it's a party 👏🍻 Stay hydrated, friends! #notjustforbabies https://t.co/WR7G7v9arw— Pedialyte US (@Pedialyte US)1535803801.0
Thank you @pedialyte! I will always be your #1 fan 😍💕💯 https://t.co/TU5bDDqwTG— Maddie (@Maddie)1545427534.0
What's more, Pedialyte's Twitter and Instagram are now filled with branded images of the beverage being used as part of Holiday "survival kits."
Nothing better than to start your day with the right choices! #pedialyte #mypedialyte #corkingdehydration… https://t.co/OgaaO8s6s1— gυѕтανє кαяαgяσzιѕ (@gυѕтανє кαяαgяσzιѕ)1545997923.0
Abbott, the manufacturer of Pedialyte, was quick to report that the beverage is even better for treating hangovers than Gatorade or other sports drinks because it contains double the electrolytes with half of the sugar (which can actually make hangovers worse):
"Losing water also means losing electrolytes — essential minerals like sodium and potassium that are responsible for maintaining proper fluid levels in your body, balancing your blood's pH levels, and firing signals to your nerves and muscles."
@pedialyte always there to pick you up especially during the holidays! #TeamPedialyte #Stayhydrated https://t.co/hecuCiqdEf— Ray Finkle (@Ray Finkle)1545955233.0
Jennifer Williams, "a research scientist at Abbott who specializes in hydration," explained why, although it wasn't originally manufactured for this purpose, Pedialyte is perfect for treating hangover symptoms:
"There's a reason so many turn to Pedialyte when they need help hydrating — it works. Pedialyte is so effective because the levels of electrolytes and carbohydrate are optimal for rehydration."
These should have been on everybody’s Christmas list. Thanks @pedialyte for keep me hydrated for the holiday hijink… https://t.co/97tLYB0q4N— It's Always Sonny (@It's Always Sonny)1545936816.0
Fans online simply couldn't contain their love of Pedialyte:
Today’s elliptical session called for @pedialyte sparkling rush grape! #notjustforbabies #sparklingrush… https://t.co/C4S6N03hC4— Jennifer 👱🏼♀️ (@Jennifer 👱🏼♀️)1545936146.0
When @pedialyte makes you more prepared for the New Year than you could have ever imagined. #FluWhoooo Corking Dehy… https://t.co/51UldwODLv— gυѕтανє кαяαgяσzιѕ (@gυѕтανє кαяαgяσzιѕ)1545935887.0
Update! Little @pedialyte drops show up when there’s a hot beverage inside!!!! https://t.co/k9RstOi9CW— Alicia Dolata (@Alicia Dolata)1545926893.0
The Pedialyte holiday survival kit also included a shirt, poster, and adjustable sign for social media posts!
The best @pedialyte packages are the surprise pedialyte packages! Excited to try out the new sparkling flavors just… https://t.co/X6VZvtyve1— Alicia Dolata (@Alicia Dolata)1545873401.0
Only one way to enjoy the new Pedialyte sparkling rush. Merry Christmas and happy new year everyone. #teampedialyte… https://t.co/tBpxKNnpoD— Mike Mosca (@Mike Mosca)1545757639.0
My champagne won’t be the only thing sparkling on New Years 😏💃🏽🍾 #teampedialyte @pedialyte https://t.co/fJ0DZWDO7a— Jamie Rix (@Jamie Rix)1545431174.0
@pedialyte you’re the goat. Momma Hong approves https://t.co/t95iIipmC1— Daniel S Hong (@Daniel S Hong)1545425773.0
Retailers are struggling to meet the increased Pedialyte demand that goes along with holiday drinking. The $10.99 six-pack of "Sparkling Rush" is sold out at Target, though a new shipment is expected soon. If you simply can't wait, and have a hefty thirst for Pedialyte, Amazon is selling 24-packs of the drink for a mere $86.99.
The votes are in - @pedialyte is my best friend. Thanks for the swag to help ring in 2019! I love being on… https://t.co/PkxxSur8gB— Elizabeth Lewis (@Elizabeth Lewis)1545410470.0
What better way to ring in the new year than with a beverage both you and your baby can share? Thanks for making our holidays a little less painful, Pedialyte!
We have stories about champagne dip, Tow-2-Go, and adult Pedialyte in the same block this morning... Can someone sa… https://t.co/EsX6fevCWp— Julia Ewoldt (@Julia Ewoldt)1545996011.0
2019 is off to a great start. Thanks @pedialyte https://t.co/z0rqgrkre5— It's Jaime not Hi-me (@It's Jaime not Hi-me)1546063689.0