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Mitch McConnell is one of America's most unpopular political figures, especially among liberals.
So when the Republican from Kentucky tweeted out a picture of himself on the cover of WholeFoods magazine, it prompted many outraged shoppers to announce they'd be boycotting their local Whole Foods market.
Unfortunately, these two organizations are not connected.
Honored to be named @WholeFoodsMag 2019 Person of the Year. I was recognized as the most influential person in the… https://t.co/WB4JV4wgYW— Leader McConnell (@Leader McConnell)1574873907.0
The article, which names Mitch McConnell its "Person of the Year" focuses on his contributions to the industrial hemp industry.
It opens by saying:
"Odds are, you have an opinion about the Republican Senator from Kentucky. Regardless of whether that opinion is positive or not, one thing is certain: Mitch McConnell has done a tremendous amount to influence the natural-products industry in 2019, and what he has set in motion will continue to impact this industry for a long time to come."
Many on Twitter, thinking WholeFoods magazine (which began publishing in 1984) was affiliated with Whole Foods Market (which was founded in 1980), announced they would be boycotting the store.
Goodness, now I have to boycott @WholeFoods https://t.co/vn5Pp0sQxx— Catenigma 🌱 (@Catenigma 🌱)1574883686.0
@WholeFoods @martinellis Since @WholeFoods decided to make @senatemajldr #personoftheyear, its time for me to take… https://t.co/BGTMd1Ha46— 🤦🏽♀️🤦🏽♀️🤔🤔 (@🤦🏽♀️🤦🏽♀️🤔🤔)1574928881.0
I smell a righteous boycott. #WholeFools #wholefoods https://t.co/YEkNpB8EI4— Cognitive Dissonance Depends. Sh*t 4 Brains (@Cognitive Dissonance Depends. Sh*t 4 Brains)1575148412.0
OMG!!! WHOLE FOODS HONORED MITCH MCCONNELL.!!!!!!!!! CANCEL WHOLE FOODS FOREVER. BOYCOTT. PICKET EVERY STORE. BLOC… https://t.co/8zwECUkNum— Minnie Budd (@Minnie Budd)1575295665.0
@WholeFoods pandering to McConnell? #Boycott https://t.co/4Wn8CPSICf— Beth Krieger (@Beth Krieger)1575056461.0
Unfortunately, Whole Foods market had nothing to do with the magazine.
They spent most of that evening sending out tweets alerting shoppers to that fact.
@Catenigma Thanks for bringing this to our attention. Whole Foods Market is not affiliated with this publication.— Whole Foods Market (@Whole Foods Market)1574885066.0
After a little time had passed, people began to catch on to their mistake.
Whole Foods Magazine, which has no connection to the grocery store chain, Whole Foods Market, chose Mitch McConnell… https://t.co/wG59pxLjvM— Bridget🆘 🌊✊💙🏳️🌈🌏 🕊 (@Bridget🆘 🌊✊💙🏳️🌈🌏 🕊)1575363561.0
Mitch McConnell named person of the year by Whole Foods mag. No. Not that Whole Foods, the other one. #hilarity https://t.co/ri7kfN9rdM— whowotware (@whowotware)1575317192.0
Hmmm appears the Whole Foods mag controversy about McConnell was a terrible example of people supposedly on my side… https://t.co/Dgs5kv0Wa6— U.P. MI Snowflake Demonic Scum Mafia 🎄🔪🔪 (@U.P. MI Snowflake Demonic Scum Mafia 🎄🔪🔪)1575312076.0
Liberals felt silly for their earlier boycott calls.
@WholeFoods I’m reading this thread & see that you’re not affiliated with the magazine that made #MoscowMitch man o… https://t.co/cIDoxDZJmU— lisa powell (@lisa powell)1575056851.0
@rajaneesmom @kristi_luv223 @WholeFoods @martinellis @senatemajldr @WholeFoodsMag Don't boycott @WholeFoods as they… https://t.co/O971MrvnQm— Thinkin (@Thinkin)1574966245.0
I tagged the wrong Whole Foods, please do not boycott the store, they need your #WholePaycheck https://t.co/7WNG9eLw8r— NeuroPsychoPhD (@NeuroPsychoPhD)1574994287.0
For future reference: when organizing a boycott, step one should always be targeting the correct company.
The book How Democracies Die is available here.