Skip to content
Search AI Powered

Latest Stories

Ad For Toddler's 'Work From Home' Playset Sparks Heated Debate About Impact Of Capitalism

Father and son testing out Melissa & Doug's "Work From Home" toy
@melissaanddoug/TikTok

The toy from popular company Melissa & Doug isn't sitting well with TikTokers.

Working from home became common out of necessity during the pandemic, but since many people prefer this work setup, the arrangement is still going strong.

So much so that working from home has started to be referenced in other areas of our lives, becoming a more common plotline in current TV shows, books, and even toys, like the ones produced by the popular Montessori-style toy company, Melissa & Doug.


Melissa & Doug recently shared a toy ad for a work-from-home dupe on TikTok, featuring a dad working from home on his laptop alongside his son with the new "Wooden Work & Play Desktop" toy.

True to the Melissa & Doug brand, the entire toy is made from wood, paint, and stickers. The toy is a wooden board with a cutout handle for kids on-the-go, and mounted on top of the board are a laptop, computer mouse with gliding trail, coffee mug, a spinning pencil, and Rolodex.

You can watch the video here:

@melissaanddoug

Work from home looks a little different nowadays 👀 #toddlersoftiktok #pretendplay #homelearning

The video began with a father and son sitting side-by-side, both with their "laptops open," and an overlaid text that reads:

"How My Dad Works From Home vs. How I Do, featuring the Melissa & Doug 'Wooden Work & Play Desktop.'"

The father then "signs in for the day" by opening his laptop, and his son mimics him, smiling while he opens his wooden laptop.

While the father makes a to-do list for the day using pen and paper, the son spins his spinning pencil, which points at either "ABC" or "123."

At this point, it's time for a coffee break, so the father takes a drink from his coffee while his son can spin a disc on the top of his coffee cup, featuring warm coffee on one side and iced coffee on the other.

While drafting an email, the father toils away while his son explores the sensory board where his keyboard would be, as well as the Rolodex filled with smiling faces, likely to emulate his contact list.

The video quickly garnered attention with more than 16 thousand likes and 3.5 million views, but it likely wasn't the attention Melissa & Doug was looking for.

On the contrary, the opinions on the video were incredibly mixed.

The toy is likely meant to be a cute parody of what a child sees their parents doing during the day, especially since many kids now have more undivided contact with their parents while working at home. It also could work as a tool for a child to imitate the behaviors of the people around them, similar to lawnmowers or kitchen toys, which assist in a child's social development.

But many felt that the messaging of the toy did more harm than good by sending a message that work culture and capitalism are "fun," which is largely something that Millennials and Gen-Z folks have been pushing back against, especially since the pandemic.

In the comments, some TikTokers were immediately alarmed by the toy and its prioritization of work life and capitalism.

@melissaanddoug/TikTok

@melissaanddoug/TikTok

@melissaanddoug/TikTok

@melissaanddoug/TikTok

@melissaanddoug/TikTok

@melissaanddoug/TikTok

@melissaanddoug/TikTok

@melissaanddoug/TikTok

But others still saw it as developmentally appropriate as children go through phases of copying others.

@melissaanddoug/TikTok

@melissaanddoug/TikTok

@melissaanddoug/TikTok

@melissaanddoug/TikTok

@melissaanddoug/TikTok

@melissaanddoug/TikTok

While the toy is likely meant to be innocent and imitative in nature, this might be one of those classic examples of something sending a message that was not intended. By making this fun workstation, did Melissa & Doug create a bonding opportunity for children with their work-from-home parents, or did they perpetuate the stereotypes surrounding work culture?

More from Trending

JD Vance; Tammy Duckworth
Kayla Bartkowski/Getty Images; Chip Somodevilla/Getty Images

Tammy Duckworth Claps Back Hard After JD Vance Tries To Insult Her With 'Forrest Gump' Comparison

Illinois Democratic Representative Tammy Duckworth hit back at Vice President JD Vance after he tried to claim her interrupting Secretary of State Marco Rubio during a Senate hearing about Venezuela on Wednesday was "like watching Forrest Gump argue with Isaac Newton."

Their clash followed a heated exchange between Duckworth and Rubio over whether U.S. actions in the Caribbean are governed by the laws of war and whether American troops could be drawn into Venezuela.

Keep ReadingShow less
Donald Trump; Ilhan Omar
Kevin Dietsch/Getty Images; Kent Nishimura/Getty Images

Trump Slammed After Suggesting Democratic Rep. Ilhan Omar Staged Her Syringe Attack

President Donald Trump was criticized after he suggested that Minnesota Democratic Representative Ilhan Omar "probably had herself sprayed" during a town hall meeting in Minneapolis on Tuesday after a man was tackled and arrested after spraying the lawmaker with apple cider vinegar during a town hall.

Anthony Kazmierczak, the man arrested in connection with the attack, has been charged in federal court with forcibly assaulting, opposing, impeding, and intimidating Omar.

Keep ReadingShow less
Serena Williams; Coco Gauff
Michael Buckner/Variety/Getty Images; Robert Prange/Getty Images

Serena Williams Offers Cheeky Advice To Coco Gauff After She Smashed Her Racket Following Australian Open Loss

There's no better person to take advice from than someone who's gone through exactly what you're going through right now. Having four Olympic Gold medals might not hurt, either.

While participating in the Australian Open quarterfinals, tennis star Coco Gauff was moved to tears when she lost the competition to Elina Svitolina. But the cameras kept rolling after she stepped off the court, revealing that she smashed her tennis racket out of frustration once alone in the back halls of the athletic center.

Keep ReadingShow less
TikToker Romeo Bingham; Dr. Pepper
@romeosshow/TikTok; Beata Zawrzel/NurPhoto/Getty Images

People Are Floored After Dr. Pepper Actually Uses TikToker's Catchy Jingle In Commercial

Let's be real: You'll never get what you want if you don't shoot your shot.

That was what TikToker Romeo Bingham decided when she was bored and suddenly came up with the idea for a new jingle for Dr. Pepper.

Keep ReadingShow less
Jennifer Grey Shares Poignant Thoughts After 'Dirty Dancing' Sequel Is Set To Start Filming—And Fans Are Thrilled
Taylor Hill/FilmMagic; Getty Images

Jennifer Grey Shares Poignant Thoughts After 'Dirty Dancing' Sequel Is Set To Start Filming—And Fans Are Thrilled

In 1987, audiences had the time of their lives when Dirty Dancing hit theaters. Nearly 40 years later, that story is officially stepping back onto the dance floor.

Lionsgate announced Tuesday, January 27, that Jennifer Grey will reprise her role as Frances “Baby” Houseman in an upcoming Dirty Dancing sequel. The project will be produced by The Hunger Games and Crazy Rich Asians producers Nina Jacobson and Brad Simpson, with filming expected to begin later this year.

Keep ReadingShow less