Kanye West has stirred up social media with a post-album-release Instagram spree, following the success of his highly anticipated "Vultures" drop.
The album, featuring nine tracks and a collaboration with his daughter North West, has become a fan favorite. Ye's online extravaganza ranged from sharing the full "Talking/Once Again" music video to donning an Alexander McQueen Jesus mask at the Super Bowl.
Amid the digital fanfare, a contentious move riled fans. Ye posted a snippet from an interview with the caption "YEEZY.COM EVERYTHING $20 AS PROMISED." The online shop boasts a variety of items, including Yeezy Pods, Vultures merch, and Bianca Censori's infamous "WET" top.
While some eagerly rushed to snatch up these bargains, others, who shelled out $200 for Yeezy Pods a few months back, felt a sting of betrayal.
The online outcry quickly spilled over to social media, where a wave of memes captured the sentiments of fans who couldn't help but feel a bit played by the sudden price drop.
Even the Ye fan accounts got in on the meme-ing.
Some people were very supportive of Ye's price drop.
Many admitted that his numbers after the price drop were impressive.
Even worse, said some people who had paid the full price.
Customers betrayed by the massive price drop can apparently get a $180 refund.
One person saw the larger picture in the price cut: sneaker culture is ridiculous.
Ye's new album took the #1 spot on Spotify on February 11th, as the artist later shared.
Elaine Miles/Facebook
@doctor_kristinm/Threads
@PeteHegseth/X
The White House