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Emma Heming Willis Rips Trolls Accusing Her Of Using Bruce's Illness For Personal Gain

Bruce Willis and Emma Heming Willis
Theo Wargo/Getty Images for Film at Lincoln Center

Willis reminded critics that she 'didn't come to play' when it comes to advocating for husband Bruce after his frontotemporal dementia diagnosis.

Emma Heming Willis one-upped trolls who claimed she is using her husband's illness to get her "five minutes" of fame.

Willis has used Instagram as a platform to update fans on husband Bruce Willis' condition, first informing them of his initial diagnosis of aphasia in the spring of 2022 and then his more specific diagnosis of frontotemporal dementia (FTD) last month.


More recently, she took to Instagram to plea with paparazzi to "keep your space" as well as to solicit advice for helping her husband navigate day to day life from medical professionals or anyone with similar experiences.

Some critics, however, commented on her posts she is using Bruce's illness for her personal gain. Emma addressed the trolls on Instagram earlier this week, noting she "didn't come to play."

You can watch her full video below.

She captioned her video:

"Just over here turning my 5 mins into 10."
"I've sat around quietly for too long and I'm so ready to be embraced by this solid and loving community my family and I find ourselves in while trying to lift them up in return."
"Let's go."

In her video, she stated:

"I just saw something about me getting my 'five minutes,' which is great, which means that you're listening."
"So, I'm going to take my five minutes and I'm gonna turn it into 10 because I'm always going to advocate for my husband."

She continued:

"While I'm at it, I'm going to raise awareness around FTD and for caregivers who are our unsung heroes out there."
"And then, I am gonna turn my grief and my anger and my sadness and do something good around something that feels less than."

Emma finished, with a message for her critics:

"So watch this space, because I didn't come to play."

Mic Drop GIFGiphy

Viewers—including stepdaughter Scout—applauded Emma's message as well as her commitment to spreading awareness and advocating for the FTD community.

@emmahemingwillis/Instagram

@emmahemingwillis/Instagram

@emmahemingwillis/Instagram

@emmahemingwillis/Instagram

@emmahemingwillis/Instagram

@emmahemingwillis/Instagram

@emmahemingwillis/Instagram

@emmahemingwillis/Instagram

@emmahemingwillis/Instagram

@emmahemingwillis/Instagram

We will definitely be "watching this space."

Keep up the fight and thank you for spreading awareness.

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